Job Description

About the Role

We're hiring a

foundational Head of Performance Marketing

to take ownership of customer acquisition across all digital channels. You'll be our go-to person for driving growth -- hands-on across paid media, SEO, CRO, analytics, and funnel performance.

This is a builder role: you'll create the acquisition engine from the ground up, working directly with the founding team and owning the budget, strategy, and execution. Ideal for someone who's equally strong in growth strategy and campaign delivery.

About Compound

Compound is a startup fintech on a mission to transform how people save for retirement. By reimagining pensions for the digital age, we're tackling one of the biggest financial challenges of our time: getting younger generations to engage with long-term saving.

We combine smart technology, behavioural nudges, and consumer-grade UX to make pensions feel simple, accessible, and even exciting. Whether through intuitive mobile apps, salary sacrifice education, or gamified savings goals, we empower users to take control of their financial future--without the jargon or hassle.

We are backed by proven entrepreneurs and finance professionals, including the founder of Monzo.

What You'll Do

Own Growth Strategy & Execution

Build and execute the performance marketing strategy across paid search, paid social, and SEO Launch and scale campaigns to drive high-quality leads/customers at efficient CAC Set up the analytics infrastructure to measure acquisition effectiveness across channels

Deliver & Optimise Campaigns

Run Google Ads, Meta, LinkedIn (and any other relevant platforms) with full budget ownership Test creative, audiences, placements, bidding strategies, and landing pages to improve ROI Build landing pages and optimise website journeys to improve conversion rates (using tools like Webflow)

Data & Reporting

Define core acquisition metrics and build a weekly/monthly reporting cadence Monitor CAC, LTV, ROAS, and funnel drop-off -- and act quickly to optimise Run experiments (A/B tests) to improve conversion and scale what works

Cross-Functional Collaboration

Work closely with the founders, product, and content to align campaigns with growth priorities Collaborate on messaging, positioning, and creative for both B2C and B2B campaigns

What Success Looks Like (KPIs in First 6-12 Months)

KPI

- Target:

CAC -

<50 target per business (based on unit economics)

Monthly New Customers -

25 businesses, 1 intermediary

ROAS (Paid)

- >3x within first 3 months

Conversion Rate (Lead to Sign-up)

- +20% improvement via CRO

SEO Traffic

- +100% organic traffic in 6-9 months

Funnel Visibility & Reporting

- Weekly insights shared with team

Monthly Find & combines

- 10% of total user base +

Who You Are

4-6+ years of hands-on performance marketing experience, ideally in a high-growth fintech startup Deep experience running paid campaigns across Google, Meta, and LinkedIn Strong with marketing analytics, attribution, and experimentation Comfortable wearing multiple hats - strategic, creative, technical, and executional Can work independently, prioritise ruthlessly, and move fast Bonus: experience with Webflow, Hubspot, Brevo, GA4, Looker Studio, or similar tools

Why Join Us?

Be the first performance marketing hire and own growth end-to-end Work directly with founders in a fast-moving, no-politics environment Shape a product that solves a real and valuable problem Competitive salary + meaningful equity Flexibility, autonomy, and a culture that values impact over hours
Job Type: Full-time

Pay: 40,000.00-65,000.00 per year

Additional pay:

Performance bonus
Benefits:

Employee stock ownership plan Employee stock purchase plan
Schedule:

Monday to Friday
Application question(s):

Please give us an example of where you have built a customer acquisition process from the ground up.
Work Location: In person