Job Description

Head of Performance Marketing

---------------------------------

Full-Time | Fully Remote | UK/EU Time Zones Only

Drive Real-World Change Through Entertainment

Join our mission to create meaningful social impact through the power of immersive entertainment. We've sold over

1.4 million tickets across 10 countries

, with operations doubling every year -- and we're just getting started.


We're looking for a

strategic, data-driven performance marketing leader

to help us scale to new heights -- expanding our channel mix, strengthening our Meta performance, and driving profitable, sustainable growth across the globe.

About Us

We're a fast-growing

global entertainment company

($14M revenue, 60+ team members) creating

immersive experiences

that drive

real social change

.


Our customers don't just buy tickets -- they become part of something bigger. We're ambitious, impact-driven, and entering a new phase of growth -- evolving from a Meta-dominant marketing machine into a fully diversified, analytics-powered global brand.

The Opportunity

We're seeking a

Head of Performance Marketing

to lead our high-performing team of

6+ media buyers and analysts

. You'll take ownership of our

$6M-$12M annual media budget

, managing campaigns across 100+ cities worldwide.


Your primary focus will be to

maximize ROAS

,

sustain our exceptional Meta results

, and

accelerate diversification

across

TikTok, Google Ads, and emerging channels

. You'll be hands-on in strategy, leadership, and optimization -- partnering closely with the

CEO

and

CMO

to shape Poseidon's next stage of global expansion.

What You'll Do

#

Strategic Leadership

Own the

end-to-end performance marketing strategy

and

P&L

for a $6M-$12M+ annual ad budget. Lead, mentor, and scale a

team of 6+ media buyers and analysts

, fostering a high-performance culture. Partner with

CEO/CMO

to define growth goals, performance benchmarks, and diversification strategies. Oversee marketing stack upgrades (Snowflake, CDPs, advanced attribution), pushing the boundaries of martech innovation.

#

Performance Optimization

Maximize

ROAS

and efficiency across all channels, maintaining Meta excellence while scaling alternatives. Lead channel diversification -- testing and scaling

TikTok

,

Google Ads

, and other emerging platforms. Implement

advanced measurement, attribution, and incrementality testing

. Continuously improve

conversion rates

,

customer acquisition costs

, and

lifetime value (LTV)

.

#

Growth & Innovation

Scale proven acquisition models to new

markets

,

demographics

, and

audiences

. Develop repeatable frameworks for

creative testing, audience segmentation,

and

budget allocation

. Launch innovative

campaign formats, funnels, and channels

to unlock new growth. Partner cross-functionally with

Creative, Product, and Analytics

teams to deliver cohesive campaigns.

What We're Looking For

#

Essential Experience

7+ years

in

performance marketing

, with

3+ years

in leadership roles Deep, hands-on expertise in

Meta advertising

-- you know more than most CMOs Proven success managing

$3M+ annual media budgets

Experience scaling

consumer brands

(ideally entertainment, events, or experiential sectors) Strong

analytical skills

, including

attribution modeling

and

incrementality testing

#

Diversification Expertise

Hands-on experience with

TikTok Ads

,

Google Ads

, and other paid platforms Proven track record of

channel diversification

and reducing platform dependency Experience with

programmatic, connected TV,

or

advanced digital channels

(preferred)

#

Leadership & Strategic Thinking

Experience

building, leading, and mentoring high-performing teams

Ability to balance

day-to-day optimization

with

long-term strategic vision

Exceptional

communication and presentation

skills for senior leadership High

emotional intelligence

, adaptability, and collaborative leadership style Experience in

fast-paced, high-growth

environments

#

Nice to Have

CRO

(conversion rate optimization) experience

International marketing

experience

Ticketing or event marketing

background Passion for the

arts

,

creativity

, and

social impact

Familiarity with

advanced martech

stacks (Snowflake, CDPs, data enrichment, AI tools)

What We Offer

Competitive base salary

+ performance-based commission tied to company success Opportunity to

drive real social change

through art and entertainment

Equity opportunities

as we continue our growth journey Work with a

passionate international team

spanning 12 countries

Fully remote, fully flexi-time

role in a supportive, kind company culture Up to

35 days of Paid Time Off

per year Direct influence on

strategy, systems, and scale

in a rapidly expanding global company

Key Performance Indicators (KPIs)

Success in this role will be measured by your ability to grow revenue, improve efficiency, and lead a high-performing team. You'll know you're thriving when:

ROAS Excellence:

Channel ROAS meets or exceeds targets while maintaining profitability.

Diversification Success:

Dependency on Meta decreases as new platforms achieve measurable scale.

Budget Stewardship:

Ad spend is allocated efficiently, delivering maximum return across channels.

Team Performance:

Media buyers and analysts consistently hit goals under your leadership.

Attribution Accuracy:

Advanced measurement models provide reliable insights across the funnel.

Growth Impact:

Acquisition scales across new cities and audiences with stable or improving CAC.

Innovation:

New tools, platforms, or testing frameworks are successfully introduced and adopted.

Cross-Functional Alignment:

Marketing, Creative, and Product teams operate in sync toward shared KPIs.

Ready to Make an Impact?

If you're excited about combining

world-class performance marketing

with

meaningful social impact

, and want to get in early with a company leading a

brand-new industry

, we'd love to hear from you.


Please include:


Your

CV

, highlighting relevant experience and results (ROAS, diversification, team scale) A brief

cover letter

explaining why this role excites you Examples of

successful channel diversification or team scaling initiatives

Equal Opportunity Employer

Poseidon

is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.