Job Description

About You
Are you a strategic, creative marketer with a passion for building brands and telling stories that resonate? Do you thrive on creating content that not only engages audiences but drives measurable commercial impact?
At McCarthy Stone, we are redefining retirement living. We are looking for a senior marketing leader who can shape our brand narrative, craft compelling multi-channel campaigns, and inspire teams to deliver exceptional content that connects with our customers. If you love combining strategy with creativity, and your work directly impacts brand perception and business outcomes, this is your chance to make a real difference.
You might currently be a Head of Marketing, Brand Manager, Content Director, or PR and Communications Lead. What sets you apart is your ability to blend storytelling with commercial insight, leading teams and agencies to deliver content that grows the brand, builds trust, and drives results.
We will give you:
Financial:

• Competitive Salary + Discretionary Bonus
• Company Pension Scheme
• Choice of Company Car/Car Allowance
• Life Assurance
• Professional Subscriptions paid for

Lifestyle/Health & Wellbeing:

• 24 days holiday (rising to 28) plus Bank Holidays
• 2 fully paid volunteering days per year (supported by the McCarthy Stone Foundation)
• Health benefits such as Private Health Care (Employee Only); Remote GP, 24/7 access to EAP Services (including counsellors and legal advisors) and eyecare voucher
• Colleagues Benefit Booklet with a range of store offers discounts and promotions
• Family Friendly Policies

Your Impact
As Head of PR and Social, you will:

• Own and deliver the brand strategy, creating content that builds trust, engagement, and commercial value.
• Lead the creation of inspiring, multi-channel storytelling across PR, social, influencer, website, and brochureware.
• Develop structured messaging for different customer segments and products.
• Manage the Content Calendar to align internal and external communications with business goals.
• Collaborate across marketing, commercial, and service functions to ensure seamless content delivery.
• Lead a high-performing team and manage agency partners, fostering development, creativity, and accountability.
• Monitor performance using metrics such as engagement, traffic, impressions, share of voice, conversion, and sentiment.
• Drive continual improvement, innovation, and customer-focused marketing that enhances the McCarthy Stone experience.

Your Attributes

• Strategic Communicator - Shapes compelling narratives and engages stakeholders at all levels.
• Creative Problem-Solver - Generates innovative ideas and translates insights into actionable strategies.
• Data-Driven Insight - Uses analytics to inform decisions, track sentiment, and optimise campaigns.
• Collaborative Negotiator - Builds strong relationships with agencies and internal teams to deliver results.
• Content Strategist - Crafts engaging editorial calendars, multi-channel campaigns, and brand narratives.
• Inspirational Leader - Motivates teams, sets clear expectations, and fosters a culture of creativity and accountability.
• Reputation & Crisis Manager - Confidently protects and strengthens brand reputation.

At McCarthy Stone, we celebrate diversity and promote equality and inclusion amongst our colleagues. We welcome applications from all, regardless of personal characteristics or background.
All applications will be reviewed as soon as they are received, and we hold the right to appoint before the closing date.
#LI-DNI
As the UK's leading developer and manager of retirement communities, we provide high quality homes to exacting specifications. As of November 2021, McCarthy Stone operates 475 developments across the UK for more than 20,000 people.
We believe in championing the role, wellbeing and happiness of older people in society. We help our customers have a better later life, so they feel more connected, recognised and valued than ever. In late 2020 we launched the McCarthy Stone Charitable Foundation to support local causes that help older people in need across Britain.
We are proud to have been certified as a Great Place to Work 2022 as well as making the Great Place to Work Wellbeing list!

Skills Required