Job Description

ECTA Training is a subsidiary of the B2W Group, a large further education and training group operating across England. ECTA Training is responsible for delivering the groups "trades" based training offer with a focus on electrical, gas, plumbing and heating and renewable technologies. Our mission is to bridge the gap between education and employment by delivering high-quality, industry-relevant training that meets the evolving needs of employers.
The companies product offer span a range of government funded initiatives such as apprenticeships and skills bootcamps as well as private fee-paying courses.
ECTA operates from a 14,000 sqft training centre in Hazel Grove (Greater Manchester) with a second site 10,000 sqft site due to open January 2026 in St Neots (Cambridgeshire).
Role Description
You will use your commercial expertise, playing a central role in shaping and executing GTM and customer acquisition strategies. Your key focus will be on driving revenue growth, securing new customers and increasing brand awareness.
The successful individual will be responsible for their own performance and expected to directly hold their own business development targets, with the capacity to begin building a team within 3-6 months.
The role holder will attend Senior Leadership meetings as required and will report monthly to the Directors.
Responsibilities
In common with all staff:

• To demonstrate the B2W's mission, vision and values (Continuous Improvement, People First, Ambitious and Pride)
• To implement B2W's Equality and Diversity policies and to work actively to overcome discrimination on grounds of all protected characteristics; sex, race, religion/belief, disability, sexual orientation, age, pregnancy/maternity, gender reassignment status, marriage/civil partnership status
• To take responsibility for one's own professional development and participate in relevant internal and external activities
• To implement the B2W's health and safety policies and practices
• To contribute to B2W's commitment to continuous improvement as identified in B2Ws quality assurance systems
• To be committed to B2Ws safeguarding procedures and high priority to be given to the safeguarding of learners

Role Responsibilities:

• Develop and execute a sales strategy to grow apprenticeship placements in plumbing, gas, heating, renewables and electrical sectors
• Develop and execute a sales strategy to grow commercial training revenue in plumbing, gas, heating, renewables and electrical sectors
• Identify and engage with employers-ranging from SMEs to large contractors-to understand their workforce needs
• Promote the benefits of apprenticeships and training solutions tailored to each employer
• Manage the full sales cycle: lead generation, pitching, closing deals, and onboarding employers
• Collaborate with curriculum and delivery teams to ensure smooth learner placement and employer satisfaction
• Represent the organisation at trade events, networking functions, and industry forums
• Maintain accurate CRM records and report on sales performance and pipeline
• Develop and execute GTM strategies that align sales, marketing, and business objectives, with a keen eye on financial targets and market trends
• Analyse sales data, market trends, and financial reports to make data-driven decisions and enhance performance
• Conduct competitor and market analysis to identify trends, assess opportunities, and drive product/service improvements
• Effectively communicate the organisation's value propositions to clients, partners, and internal stakeholders

Criteria for Measuring Performance:

• Revenue targets by product line across a portfolio of government funded and private fee-paying training services
• New customer acquisition targets
• Financial and Budget Contributions

This job description describes (but does not limit) the main duties and responsibilities expected to be undertaken by the employee. This is subject to change and variation by The B2W Group as is necessary to respond to the needs of the business.
All roles are subject to DBS Checks as part of our safer recruitment process and ongoing commitment to safeguarding all staff and learners in the business.
Person Specification Criteria Essential/
Desirable
Experience
Proven experience in Senior Sales and Business Development roles E
Proven track record of achieving targets, driving revenue growth, and expanding market share. E
Previous experience producing and executing GTM strategies. E
Qualifications
Business degree or relevant experience D
Leadership and management or a relevant professional qualification D
Knowledge, Skills and Abilities
Exceptional sales and negotiation skills E
Excellent written and verbal communication skills for effective stakeholder engagement E
Business acumen to make strategic decisions that drive profitability E
Leadership qualities to inspire and guide the wider sales team E
Initiative, enthusiasm, and the ability to thrive under pressure. E
Organisational skills and strategic thinking. E
Analytical skills. E
Excellent Relationship Manager who is able to identify and secure commercial partners E
OTHER REQUIREMENTS
Willingness to undertake training and personal development E
Monitor market trends, competitor activities, and consumer insights to inform 360 commercial plans in the renewables and energy sector E
Oversee new commercial opportunity creation, and foster new partnerships to enhance brand visibility and engagement. E
Strengthen the brand identity and ensure consistent messaging across all channels in consultation with other Senior Managers. E
Equal Opportunities
B2W Group are equal opportunity employers and are committed to recruiting, appointing, and employing staff in accordance with all relevant legislation and best practice (Equalities Act 2010). Job vacancies are advertised online to ensure they are accessible to all members of the community. The recruitment and selection process is applied fairly and consistently to everyone applying for positions within ECTA and the B2W Group
Salary: 45,000 - 55,000
Reference: JW357
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