Job Description

We're not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a tight-knit, but ever-expanding team that's passionate about delivering exquisite riding experiences to our customers.


Under new ownership and proud to be part of the TVS Motor family, we're entering a new era of global success. And we want you to be a part of it!


At Norton, we value respect, trust, and responsibility. We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning. When you join our team, you'll have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business.


So if you're passionate about motorcycles and looking to join a team that's shaping the future of this legendary brand, we'd love to hear from you!

The role

The Head of Sales Operations will be responsible for designing, implementing, and continuously improving the operational backbone of the sales network. This leader ensures sales systems, dealer processes, financial structures, and training frameworks are robust, scalable, and aligned with strategic growth. Acting as the bridge between Sales, Finance, Network Development, and Logistics, the role balances rigor with agility to drive sustainable dealer and sales performance.



This is not just a Head of Role for Norton, it will take with the global expansion for Norton and our parent company, TVS Motors.

Duties/Responsibilities

Sales Operations & Governance

Develop, document, and refine Sales Operations SOPs to drive consistency and efficiency. Define and maintain dealer legal standards (LOI, contract agreements, renewals, relocations/ownership
changes, terminations).
Develop a network planning system that enables region sales teams to define dealer AORs (Areas of Responsibility) Lead financial due diligence processes for new dealer appointments. Create dealer pitch decks, proposals, and marketing materials. Establish and monitor reporting cadences for dealer appointments and prospects. Develop a platform for sharing key documentation with dealers (contracts, LOIs) that includes the capability to approve documents. Support the development of dealer portals, LMS platforms, and digital sales aids.

Dealer Development & Performance

Design and develop an ASM toolkit that can support regular dealer performance discussions (including NPS, market share reporting, and composite)Lead Balanced Scorecard assessments and external dealer audits/mystery shopping. Define and manage model-wise and PAM-wise dealer margin structures in collaboration with Finance. Develop recognition programs and incentive schemes for dealer partners. Support with the definition of a dealer performance management process to ensure there are clearly defined expectations

Wholesale & Retail Finance

Establish and manage standards for wholesale and retail finance partners, covering financial terms, legal clauses, and promotional mechanics. Oversee documentation and compliance requirements for finance partners. Drive cadence and reporting of retail finance performance in collaboration with Finance and Legal.

Sales & Operations Planning (S&OP)

Partner with S&OP to shape Order Management and S&OP system developments. Contribute to rolling forecasts, inventory planning, LRP, and capacity planning. Align with Commercial Planning teams on sales forecasting and planning.

Sales Planning Support

Support monthly sales planning and reviews, ensuring alignment between Regional Sales, Sales Planning, and other functions Partner on sales promotion and BTL planning with Marketing. Contribute to sales toolkit and booking platform development for field teams.

Personal Specification

Industry Knowledge: 10+ years of experience in Automotive, Motorcycle, or Dealer Network businesses, with a deep understanding of dealer ecosystems and sales channels. Sales Ops Mastery: Proven ability to design SOPs, manage dealer lifecycle, and drive sales governance. Financial Acumen: Strong understanding of dealer financing, margin structures, and partner finance operations. Systems & Tools: Exposure to dealer management systems (DMS), S&OP platforms, and CRM/LMS tools. Leadership: Ability to influence cross-functional stakeholders and align diverse teams around structured processes. Executional Rigour: Strong project management skills with comfort in ambiguity and evolving structures.

Rewards of working for Norton:

We like to take care of our Nortoneers and we think we offer some pretty decent rewards. Here's what you'll get when you join the team:


Competitive salary package that recognises your skills and experience


A whopping 33 days of holiday (inc. Bank Hols) to relax and recharge


Generous pension scheme that sets you up for the future, with access to personalised advice.


Private Medical Insurance and a Cash Back Programme to keep you feeling your best


Life insurance (4x salary) because we've got your back no matter what


FREE fruit, got to have your five-a-day!


WeCare Employee Assistance Programme, which includes access to online GP services, dietary advice, mental health support, bereavement counselling, and a fitness programme


Experience the thrill of an entrepreneurial environment within a larger, well-funded company with ambitious long-term goals.


Elevate your career with our Ideas for Excellence scheme, where every brilliant idea is not just valued, but also rewarded!


A diverse and international team that brings together different perspectives, backgrounds, and experiences.


Join the fun with our twice-yearly employee events, payday socials, and loads of exciting activities in between!


??Want to go green? You can enjoy free electric bicycle hire


Plus, no need to stress about finding a parking spot - we've got on-site free parking covered and FREE electric charge points.


We know how important it is to take care of our team, and we're committed to continually improving our reward offering in line with the business growth plan.



Join us and see for yourself!



PLEASE NOTE, WE DO NOT ACCEPT AGENCY APPLICATIONS