Job Description

ROLE:

Head of Sales

FUNCTION:

Commercial

REPORTS TO:

Commercial Director

LOCATION:

Remote

COMPENSATION:

Competitive base, performance incentives and future leadership progression

BACKGROUND

Optimal Health is building the category-defining brand in longevity. We combine diagnostics, AI-guided care and therapeutic wellness hardware into one connected ecosystem.

Our client base includes high-net-worth individuals and innovative B2B partners across wellness, hospitality and sport. As we expand across the UK and UAE, we are looking for a Head of Sales to drive both performance and structure - someone who can sell with clarity, precision and care, while laying the groundwork for a world-class sales function.

This is a hands-on role for someone ready to lead from the front, build deep product knowledge and become a trusted advisor to clients. In time, this role will evolve into a senior leadership position with a growing team underneath.

ROLE SUMMARY

Reporting to the Commercial Director, you will take ownership of the sales process across B2C and B2B audiences. You will close high-value inbound leads, generate new B2B opportunities, and implement systems to support commercial growth.

You will become fluent in our product stack and work with high-performing individuals, clinics and hospitality groups who expect excellence. Over time, you will build and manage a team of Business Development Managers, embedding a repeatable sales playbook and coaching high standards into every interaction.

KEY RESPONSIBILITIES

Inbound Sales

Take full ownership of high-value inbound leads from qualification through to close Build trust through rapport, discovery and solution-led sales conversations Learn the Optimal Health stack and confidently articulate our diagnostics, software and hardware offering

Outbound Development

Identify and pursue new B2B opportunities across gyms, clinics, hotels and high-end residential settings Develop outbound systems and cadences to engage priority segments Work with marketing to refine messaging and materials

Process and Performance

Maintain and improve our CRM setup for forecasting, follow-up and reporting Contribute to automation, templates and sales enablement tools Feed real-world insight back into the business to shape marketing, product and customer success

Team Building and Leadership

Within 12 to 18 months, begin recruiting and managing 2 to 3 BDMs Define and document the sales playbook and onboarding journey for new hires Provide coaching, support and leadership to deliver a consistent customer experience

WHAT SUCCESS LOOKS LIKE

Within 6 months

You are closing leads at a rate on par with or ahead of our founder You have built deep product fluency and deliver high-quality client interactions You manage leads proactively across multiple buying cycles You have initiated new outbound opportunities and supported the setup of reporting infrastructure

Within 18 months

You are managing a growing team of BDMs following your process You are contributing to market expansion activities Your pipeline reporting is live, clear and driving accountability You are seen as a commercial leader internally and a product expert externally

ABOUT YOU

5+ years in sales roles, ideally with experience in wellness, high-ticket tech or health services Proven success selling to high-net-worth clients and B2B buyers alike Consultative, methodical and naturally curious in your sales approach Energetic, articulate and confident handling complex products or services Highly self-motivated and proactive with strong organisational skills Excited by the opportunity to build and lead a high-performing team

WHAT WE OFFER

A pivotal role in a fast-scaling health and wellness company The chance to help shape the future of personalised health and performance Progression into a senior leadership position Competitive pay and performance-linked incentives A high-performance culture with flexibility, autonomy and support
Job Types: Full-time, Permanent

Pay: 44,500.00-52,500.00 per year

Benefits:

Work from home
Work Location: Hybrid remote in Wirral CH47 4AA

Reference ID: OH-HoS-1
Expected start date: 01/09/2025