If modern wellbeing were redesigned from scratch, it wouldn't live in a GP's office or a cluttered supplement aisle. It would be digital-first, beautifully curated, and powered by data that actually helps you feel your best.
That's what we're building at
Healf
--an ecommerce platform at the intersection of personalised health and curated wellbeing. We connect customers with the world's most effective products across
EAT MOVE MIND and SLEEP
, and we're just getting started.
We combine
culture-shaping storytelling
,
cutting-edge health tech
(like our new blood testing platform,
Healf Zone
), and
a best-in-class product experience
to help people build rituals that work.
Backed by investors behind
Soho House, Alo Yoga, Cult Beauty, and Innocent
, we're scaling fast--and redefining how the world shops and lives well.
The Role
The Head of Trading & Performance is one of the most critical and high-leverage roles at Healf -- designed for someone who thrives at the intersection of growth, strategy, and commercial decision-making. The role has two distinct but deeply connected pillars:
#
1. Performance Marketing Leadership
You will lead all customer acquisition efforts across paid media, including:
Managing an in-house team for paid social and external agency for paid search
Owning all other acquisition channels including affiliates, influencers, and new experiments
Driving channel strategy, CAC efficiency, and scalable POAS
Designing and executing creative testing plans, spend allocation models, and attribution frameworks
#
2. Trading & Commercial Growth Ownership
At Healf, trading means owning the strategic and analytical layer that connects all growth activity to the P&L:
Building a deep understanding of where revenue and profit come from -- by channel, brand, SKU, or campaign
Defining pricing, discounting, and product push strategies that align with margin targets
Making data-led decisions on whether to invest in CVR uplift, AOV expansion, or LTV improvements
Influencing the direction of product, marketing, and ops by tying their work to clear commercial impact
Qualifications
6+ years in high-performance ecom or DTC environments
Experience managing 7-figure performance budgets across Meta/Google
Commercial and analytical mindset -- ideally with pricing/trading experience
Comfortable owning performance andpricing strategy
Obsessed with revenue efficiency, profit optimisation, and customer value
Why Join Healf?
Do your life's best work
- Build something that matters, with a team that moves fast and aims high
Surround yourself with A+ talent
- You'll work with high-performers who care deeply and raise the standard every day
Be a builder
- This isn't a cog-in-the-machine role. You'll help shape our voice, culture, and growth
Wellbeing is the lifestyle
- From office yoga to Healf Zone insights, everything we do is rooted in our pillars: EAT MOVE MIND SLEEP
Benefits (UK)
50% staff discount on all products
Premium
Wellhub membership
- access 1000s of gyms, yoga & fitness studios
Weekly in-office yoga
* Hybrid working: 3 days/week in our London office (or open to exceptional remote candidates or candidates relocating to London)
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