Job Description

for full details see See attached :

Deliver high-quality, evidence-based maternity care across all care settings. Act as a clinical resource and provide support to the multidisciplinary team. Monitor and maintain clinical standards and lead quality improvement initiatives using audit tools to achieve Key Performance Indicators (KPIs). Infant Feeding Leadership: Provide effective leadership and day-to-day line management of the Infant Feeding Team.



Act as the primary lead on all infant feeding matters within the maternity division. Ensure the provision of expert support and feeding advice, particularly for complex cases. Improve the consistency and quality of information and support provided to mothers and birthing people on infant feeding. Be responsible for the operational delivery of the infant feeding service.

Strategic Development:

Lead the development and implementation of infant feeding policies and practices across the maternity service. Act as the key contributor to theUNICEF Baby Friendly Initiative (BFI) accreditation process with the aim of achieving Gold Standard status. Collaborate with partner organisations, such as Health Visiting teams, to enhance continuity and quality of feeding support. Support the wider maternity service during periods of operational pressure and escalation, as required.



Registered Midwife with currentNMC registration. Significant post-registration experience in maternity services. Demonstrated expertise in infant feeding support and education. Experience in service development and leading change.



Ability to lead and manage a team effectively. Knowledge of the UNICEF BFI standards and accreditation processes. Excellent communication, teaching, and interpersonal skills.