Job Description

OverviewHome. Therexe2x80x99s no place like it. And therexe2x80x99s no feeling like helping people create the joy of feeling truly at home. At Dunelm, thatxe2x80x99s what we do. Wexe2x80x99re the UK's number one choice for homewares because we make home life lovelier for our customers. And the caring and encouraging culture we've created makes this a place you'll feel right at home too.We are the UKxe2x80x99s Number one homewares retailer offering c85,000 products building a consumer focused retail business that delights customers in our stores and online.About the team and the roleOur Brand Marketing team is here to grow love for our brand-boosting awareness and helping more people see us as the go-to for all things home. Whether itxe2x80x99s encouraging our lovely existing customers to pop back in more often, or welcoming new faces to discover what wexe2x80x99re all about, we do it all under our brand platform: xe2x80x98The Home of Homes.xe2x80x99Sitting within the wider Brand Communications team (which includes PR, Influencer Marketing and Advertising), the organic social team brings our brand to life on platforms where our customers spend their time-Instagram, TikTok and Facebook. Creating content thatxe2x80x99s engaging, watchable, shareable, and full of our personality.The development and execution of an influencer strategy is a key element of the marketing mix xe2x80x93 with consumers increasingly influenced by the content they view on creator accounts on social platforms like Instagram and TikTok, we need to harness that endorsement (albeit paid for) to help build consideration and reappraisal of the Dunelm brand, reaching new customers who are followers of the influencers with whom we choose to work.To develop and manage Dunelmxe2x80x99s influencer strategy within budget, creating a programme that hits target KPIs in terms of reach and engagement rate, working with creators that reflect/engage our target customer profiles, delivering content that offers either practical help or inspiration. Creator content to be utilised across Dunelm owned channels where possible and appropriate.What you'll be doingAre you ready to bring your creativity and passion to our influencer strategy at Dunelm? Here's what you'll be doing:

• Craft the Strategy: Develop our overarching influencer strategy, keeping up with evolving commercial priorities.
• Write Brilliant Briefs: Create clear and commercially relevant briefs, ensuring the outputs meet expectations.
• Manage Partnerships: Handle all elements of influencer partnerships from start to finish xe2x80x93 prospecting, contracting, execution, and review.
• Collaborate Internally: Build strong relationships within the team to ensure creator content is spot-on and maximise its use across other channels like CRM, SEO, Social, and Paid Marketing.
• Cross-Channel Magic: Work closely with the social and paid teams to ensure content is maximised through collaborative efforts and additional outputs to support marketing channels.
• Stay Ahead of Trends: Keep an eye on the influencer space to stay ahead of new algorithms, influential creators, and emerging themes/trends. Immerse yourself in content and brainstorm monthly to action trends and share insights within marketing.
• Build Relationships: Develop strong connections with key creators and their agents to ensure maximum ROI.
• Plan Fun Events: Generate, plan, and execute ideas for events, activities, and relationship-building relevant to our brand calendar through your influencer community.
• Champion Diversity: Embed diversity and inclusion into our annual programme to ensure representation of minority groups, including ethnicity, gender, and disability.
• Maximise Visibility: Work with influencer representatives at key social media platforms to ensure Dunelm gets the best possible visibility.
• Manage Gifting: Handle gifting requests appropriately, based on value and ROI.
• Track Results: Measure all results against agreed benchmarks and track them monthly, quarterly, and half-yearly to demonstrate the value of influencer marketing.
• Distribute Products: Manage the distribution of influencer products for content creation, keeping track of all samples and ensuring spend is within budget.
• Monitor Performance: Create tracked links and monitor traffic and sales from posts.
• Collaborate with Our Agency: Manage our influencer agency partner to ensure effective collaboration, positive working relationships, and top-notch service and output for our investment.

• Proactive Attitude: Always ready to take initiative and tackle challenges head-on.
• Brilliant Communicator: Exceptional written and oral communication skills.
• Detail-Oriented: Meticulous attention to detail in everything you do.
• Social Media Savvy: Proficiency across various social media platforms.
• Thrives Under Pressure: Ability to excel in a fast-paced environment.
• Problem Solver: A proactive approach to solving problems.
• Brand Management Insight: Understanding of brand management and how influencers can support and develop it.
• Confident Presenter: Ability to talk confidently about influencer work in presentations to stakeholders.
• Relationship Builder: A natural at building and maintaining relationships.
• Initiative: Shows initiative and is always ready to seize new opportunities.
• Brand Ambassador: Understanding of Dunelmxe2x80x99s goals, purpose, values, and how to build conversations around them.
• Influencer Landscape Knowledge: In-depth knowledge of the influencer landscape, especially across lifestyle, home, and interiors.
• Results-Focused: Tenacious approach to delivery, quality of output, and organisation.

Dunelm