Job Description

JD.com (NASDAQ: JD; HKEX: 9618), also known as JINGDONG, has evolved from a pioneering e-commerce platform into a leading global technology and service provider with supply chain at its core. Renowned for its supply chain innovation and excellence, the company has expanded into sectors including retail, technology, logistics, healthcare, and more, aiming to transform traditional business models with cutting-edge digital solutions.


Learn more about us: https://corporate.jd.com/

About Joybuy

Joybuy is the official overseas e-commerce platform of JD.com - one of the world's largest online retailers. We are expanding our presence across Europe and the UK, offering customers trusted brands, quality products, and an exceptional shopping experience backed by JD's global scale.


We are seeking a strategic and results-oriented Influencer Marketing Manager to build and grow Joybuy's presence within the UK influencer landscape. This role will focus on developing impactful partnerships with influencers and key opinion leaders (KOLs) to increase brand awareness, engagement, and sales performance.

Key Responsibilities:

In line with Joybuy UK's brand positioning, define and execute the influencer marketing strategy to build long-term partnerships with UK-based influencers and key opinion leaders. Drive brand awareness and sales growth through influencer and affiliate collaborations. Track and analyse influencer performance, including affiliate sales, engagement metrics, and ROI, to continuously refine strategy and improve results. Collaborate closely with the Social Media and PR teams to ensure consistency in messaging and maximise brand visibility across all channels. Identify and onboard new influencer partners who align with Joybuy's brand values and target audience. Stay informed on emerging creators, content trends, and competitive activity within the UK market.

Qualifications:

Experience in influencer marketing or partnerships, preferably within e-commerce, retail, or consumer goods. Proven experience managing influencer campaigns from ideation to execution and performance reporting. Strong understanding of influencer platforms, affiliate marketing models, and social commerce trends. Excellent negotiation, communication, and relationship management skills. Analytical mindset with the ability to measure ROI and translate insights into actionable strategies. Experience working in an international or cross-functional environment is a plus.

What We Offer:

The exciting opportunity to shape category strategies and contribute to the growth of a new and dynamic e-commerce business. A diverse, inclusive work environment, where you can make a significant impact on JD.com's regional presence. A competitive salary and benefits package, including health insurance, pension and performance bonuses.

JD.com is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

?About JD.com?

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JD.com (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company's cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its "Retail as a Service" offering to help drive productivity and innovation across a range of industries. JD.com's business has expanded across retail, technology, logistics, health, industrials, property development and international business. JD.com is ranked 44th on the Fortune Global 500 list and is China's largest retailer by revenue, serving over 600 million annual active customers. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exchange since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company's mission is to make lives better through technology, striving to be the most trusted company in the world.

?Our Global Business?

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We are dedicated to building a digitally intelligent, cross-border supply chain and global retail infrastructure. Leveraging our global supply chain capabilities, JD.com continues to expand in markets where our competitive strengths shine. Currently, JD.com's operations span China, the U.K., the Netherlands, France, Germany, Spain, Brazil, Hungary, Japan, South Korea, Australia, Thailand, Vietnam, Malaysia, Indonesia, Saudi Arabia, the UAE, the U.S., and many others, serving customers worldwide.


Key International Business Segments: Joybuy (online retail business in Europe), International Logistics, Cross-border Import Business, JD Industrials International, JD Property International

?"Joybuy" - Online Retail Business in Europe?

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Joybuy is JD.com's online retail business in Europe. It is currently in the test phase in the UK, the Netherlands, Germany, France, Belgium, and Luxembourg. Joybuy places the customer at the heart of everything it does. Our slogan, "Don't just buy, Joybuy," perfectly captures our mission to fulfill our customers' needs and provide a service that is easy and convenient, but also enjoyable and fun.