Job Description

Insight Manager

Location:

London Stadium

Contract:

Hybrid (3 days per week at London Stadium)

Salary:

Competitive

Department:

Marcomms

Reports to:

Insight Lead

Position:

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Join the Team Behind the Team

We're looking for an

Insight Manager

to play a key role in driving data-led decision making across the Club. Based at the iconic London Stadium, you'll turn numbers into narratives, helping shape strategy across retail, marketing, digital, ticketing and fan engagement.


If you love football, data, and influencing strategy with insight that makes a real impact, this is your chance to get closer to the action.

What You'll Be Doing

Take an active role in the Club's retail data & strategy project, analysing buyer behaviour, product performance and store activity to uncover actionable insights. Lead the Club's fan research programme, managing post-match surveys and ad-hoc research projects--from writing and scripting surveys to reporting back findings. Analyse marketing performance, identifying what content resonates, which audiences engage, and how we can improve future campaigns. Support wider strategic projects across digital (web & app), ticket sales, season ticket renewals, and more. Combine internal data with external research tools to understand fan behaviours in key international markets and priority audience groups (youth, Gen Z). Manage or support ad-hoc insight requests, bringing data sources together to tell clear, compelling stories. Contribute to the Club's long-term Insight Strategy, helping identify new partners, platforms and opportunities for growth.

Requirements:

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What We're Looking For

Experience & Qualifications

Proven experience in a market research or data insights role (Essential) Experience in the sports industry (Desirable) Degree in Sports Management or Marketing (Desirable) Experience with research and data tools such as GWI, Blinkfire, Google Analytics (Essential)

Knowledge & Technical Skills

Advanced skills in Excel and PowerPoint (Essential) Knowledge of analysis techniques (e.g., SQL, Python) (Desirable) Experience with data visualisation tools such as Tableau or Power BI (Desirable) Understanding of research methods and survey tools (e.g., SurveyMonkey) (Desirable)

Personal Qualities

A collaborative, team-focused mindset Excellent organisation, time management and prioritisation Strong interpersonal skills with the ability to work under pressure Clear and confident communicator able to simplify complex data for stakeholders

Ready to Join Our Squad?

If you're passionate about turning data into insight that drives performance on and off the pitch, we'd love to hear from you. Apply now and help us take our fan understanding and marketing performance to the next level.

Other information:

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Benefits on offer

(may vary based on contract type and location)

25 days annual leave plus your birthday off Pension and life insurance Healthcare cash scheme Travel season ticket loan Cycle to work scheme Priority access to apply for match tickets Discounted season tickets Staff discounts in the club store, cafe and our official partners products and services Discounted gym membership and onsite fitness room facilities Family friendly leave policies Company Social events

EDI Statement

The successful candidate must demonstrate a strong commitment to equity, diversity, and inclusion, aligning with the organisation's business and tactical approach to eliminating barriers and addressing inequity. You agree to actively contribute to creating a discrimination-free and inclusive environment, ensuring equitable access to opportunities and benefits, while fostering a culture of dignity and respect that enables everyone to perform and achieve their potential.


Candidates must demonstrate their capability and willingness to uphold best practices and procedures, promoting lasting positive change while eliminating biases and barriers to attracting, achieving, and supporting talent from all communities, regardless of background, circumstances, or protected characteristics.

Safeguarding

The successful candidate must demonstrate a commitment to the safety and welfare of children, young people, and adults at risk of harm across all stakeholders. Everyone, including third parties who work with the Club or the West Ham Foundation, is responsible for ensuring the safety and well-being of vulnerable individuals. Successful candidates must undergo essential background checks before starting their employment, which may include screening of social media. The type of DBS check required will depend on the responsibilities of the position and may be basic, standard, or enhanced.


The successful candidate agrees to proactively identify and respond appropriately to any concerns, and follow the Club's Safeguarding reporting procedures to report allegations of abuse, poor practice, or anything that may impact the welfare of a child, young person, or adult at risk without delay, within 24 hours, or as otherwise directed by the Club's or the West Ham Foundation Safeguarding Team.

Applications:

To apply, please submit your application via our careers portal: https://www.careers.whufc.com


Deadline: 5pm Monday 22nd 2025


Please note: Due to the high volume of applications expected, only shortlisted candidates will be contacted.