Job Description

Full time
Instore Experience Lead
United Kingdom, Milton Keynes 20 days ago
Job category
Marketing
Experience level
Intermediate
Relocation available
This role is not eligible for relocation
Job type
Professionals
Travel required
Up to 25% travel should be expected with this role
Job code
RQ103107

Job Overview:
We're looking for an experienced on-site communications manager to lead and deliver all customer and colleague communications across our retail locations! You'll make sure our messaging is consistent, engaging and commercially effective--enhancing the customer journey, building brand equity and driving performance.
You'll plan and deliver all point-of-sale (POS) and digital touchpoints on site, making sure they're impactful, relevant and aligned with brand and business objectives. You'll also work closely with trade planning, branded suppliers and partners to deliver joint promotions and promotional campaigns that boost performance and customer engagement. Looking for ways to reduce complexity and cost, improve speed to market and innovate.
Key Responsibilities:
POS and digital communications
Be responsible for the strategy and development of all on-site POS and digital touchpoints--signage, displays, digital screens, self-service kiosks, menu boards and more.
Work with key collaborators across marketing, operations and trading to deliver communications that are right first time, follow brand guidelines and improve customer engagement (whilst enhancing central income opportunities?)
Collaborate with collaborators, including NOE/HUB, to improve efficiency, reduce complexity and cost, and speed up delivery.
Promotional campaigns and supplier partnerships
Partner with B&C, dedication teams and branded suppliers to plan and deliver promotional campaigns on site that align to business objectives / KPI's
Coordinate co-branded campaigns that balance supplier goals with business needs to drive incremental sales.
Own the PCA process for marketing, including reviewing implementation and competitor activity. (Note: Commercial analysis sits with the planning manager--confirm if this is accurate.)
Colleague engagement
Deliver internal communications across CO and DO to help site colleagues understand and expertly implement promotional activity.
Act as the link between central teams and operations to ensure consistent messaging and execution.
Project and partner management
Lead communications for site-based projects such as key campaigns, site works and product launches - linking in with B&C
Partner with marketing, operations, trade planning and external suppliers to ensure flawless execution.
Lead third-party agencies - includes the HUB
Measurement and reporting
Supervise the efficiency of POS, digital comms and supplier promotions using targets such as compliance, sales uplift, footfall and customer feedback
Look for innovative ways to improve customer communications and optimise costs.
Share insights and recommend improvements as the PCA lead for marketing working collaboratively with key collaborators i.e. operations, marketing and trading.
Oversea and own the BTL Budget - includes forecasting, cost optimisation and tracking
Skills:
Experience in retail communications, POS management or promotional marketing--multi-site or FMCG/CPG experience is a plus.
Strong knowledge of digital touchpoints and how to optimise them for engagement.
Experience working with 3rd party agencies, branded suppliers or FMCG partners on joint campaigns.
Excellent project management and organisational skills.
Strong written and verbal communication skills with attention to detail.
Analytical demeanor with the ability to measure success and share insights.
Highly organised, proactive and delivery-focused.
Collaborative teammate with positive relationship skills.
Commercially minded, with an understanding of how on-site communications influence sales.
Creative problem-solver who brings new insights to life in a fast-paced retail environment.
Ability to lead partners, up to director level, across local and global teams
Customer focussed - ability to put yourself in the customer shoes and ensure what we do in marketing drives the right customer behaviour
Why join us?
At bp, we support our people to grow in a diverse and exciting environment. We believe that our team is strengthened by diversity.
There are many aspects of our employees' lives that are meaningful, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, excellent retirement benefits, among others!
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Reinvent your career as you help our business meet the challenges of the future.
now!
Legal Disclaimer:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp's recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.

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Pay

bp offers competitive pay in line with industry standards, making us an employer of choice.



Discretionary bonus

We offer discretionary bonuses to reward strong company, business unit and individual performance, and recognition awards, including those related to long service to recognize commitment to the company.



Retirement & savings

We offer a range of discretionary retirement and savings plans to help provide you and your family with financial security.



Insurance benefits

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Equity

Depending on your location and job level, there may be equity (stock and share) options you are eligible to join so you can be part of bp's success.