Job Description

JOB DESCRIPTION

JOB TITLE:

Internal Communications Partner

DEPARTMENT:

PR & Communications

REPORTS TO:

PR & Communications Director

LOCATION:

Sir Jack Hayward Training Ground and Molineux Stadium

HOURS:

A minimum of 37.5 hours per week, evenings and weekends to support match fixtures and


other football events

DATE:

August 2025

We are Wolves. Progressive, determined, bright, unified and humble. A pack that is hungry for

success. Wolves is one of the fastest growing professional football clubs in the UK, and also boasts

one of the richest histories in the beautiful game.

Formed in 1877, Wolves was a founder member of the Football League, and was one of the


country's most successful sides in the fifties and sixties. During a two decade spell the Black


Country's most decorated side won three First Division titles and one of its four FA Cups.


Fast forward 70 years and Wolves are competing as a sports and entertainment business across


multiple brand verticals. As a challenger club, Wolves dare to be different, which is why creating


world class propositions in esports, content and music are all part of our ambitious plans.




At Wolves, we don't simply look to the future, we seize it.

We are committed to safeguarding and promoting the welfare of children, young people and

adults at risk. We expect all colleagues and volunteers to share this commitment. This means that

the post-holder is required to apply all relevant policies and uphold the Club's commitment to

safeguarding children, young people and adults at risk and to ensuring that Wolves is free from

discrimination and harassment.

_____________________________________________________________

Job purpose

This brand new role will lead internal communications across the club, with a focus on improving


connectivity and culture, in the football function at Wolves and the wider club. As Wolves continues


to grow, clear and consistent internal messaging is vital to ensure staff, coaches and players feel


informed, aligned and part of the team.


Reporting into the PR & Communications Director, the Internal Communications Partner will take


responsibility for the planning, creation and delivery of internal campaigns and content that ensure


colleagues - whether on the pitch, in the stands, or behind the scenes - feel informed and engaged.


From producing the internal staff newsletter and organising staff briefings, to supporting leadership


communications and driving awareness of club-wide initiatives, the role will work closely with


departments such as HR, player care, football operations and performance to improve


understanding and engagement across all areas.


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With buy-in from senior leaders and the freedom to build from the ground up, this is a unique


opportunity to influence culture, strengthen relationships and help Wolves feel more connected


than ever.

Key responsibilities

Lead the internal communications function at the club, with a focus on clarity, consistency
and connection across all departments.
Design and deliver engaging content for staff, including helping to improve our digital
communications, the internal newsletter and other internal editorial formats.
Champion stronger connectivity within football operations - ensuring players, coaches and
support staff feel aligned and included in club-wide messaging.
Plan and deliver internal campaigns and communications around topics including club
values, safeguarding, equality and diversity, mental wellbeing and sustainability.
Support leaders to improve their communication and engagement skills so that they can
better inspire and engage their teams
Organise and support staff briefings, Q&A events and leadership updates to enhance
transparency and engagement.
Work with HR, player care, rewards and benefits, and other departmental leads to promote
internal initiatives and increase cross-functional understanding.
Provide strategic comms support to the senior leadership team, including on sensitive or
time-critical internal announcements.
Establish internal tone of voice guidelines and help embed a consistent, compelling narrative
across departments.
Gather feedback from staff to improve communication practices and identify opportunities
for connection and storytelling.
Develop and maintain an internal communications calendar to ensure timely and structured
messaging throughout the season.
Support the onboarding experience for new starters by working with HR to ensure a
consistent and welcoming flow of information.
Coordinate internal storytelling that celebrates success across departments - from behind-

the-scenes contributions to staff milestones and team achievements.
Act as an internal brand ambassador, helping staff understand and embody the club's values
and tone of voice in their day-to-day work.
Ensure internal messaging aligns with external communications when relevant, maintaining
a unified narrative across the club.
Assist in crisis or sensitive internal communications, ensuring staff are kept informed with
clarity and discretion.
On occasions, support the PR & Communications Director in responding to reputational
matters, including issues management and crisis communications as required.
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Assist in the coordination and execution of media events, press conferences and internal and
external briefings.

General responsibilities

Compliance with Club policies Compliance with the Club's health and safety procedures Compliance with the Club's safeguarding policies To promote the Club's values To work consistently to embed equality & diversity into the Club To undertake such other duties as may be reasonably expected To maintain professional conduct at all times

Safeguarding

This role carries a specific safeguarding responsibility. This means that the post-holder is
required to apply all relevant policies and uphold the Club's commitment to safeguarding


vulnerable people.

_____________________________________________________________

Key relationships

PR & Communications Director

-Line manager and strategic advisor on narrative and
internal engagement.

HR team, Player Care & Performance

Departments

- Collaborators on people-led comms,
engagement and wellbeing.

Football Operations staff & coaches

- Core focus area for connectivity and internal
understanding.

Senior Leadership Team

- Partners for leadership communication and vision-sharing.

Marketing, Commercial, Ticketing, Venue & Content teams

- Key stakeholders for joined-

up messaging and cross-departmental campaigns.

Fosun Sports Group -

Work with the wider group comms teams and colleagues to ensure
consistent messaging and joined up communications throughout the groups businesses.V1 June 2025

Person Specification

Job Title:

Internal Communications Partner



Knowledge: the level and breadth of knowledge to do the job e.g. understanding of a defined system,


method or procedure, legal or regulatory frameworks etc


Essential


Strong understanding of internal communications principles and best practice in employee
engagement.
Awareness of how internal comms contributes to culture and organisational performance. Understanding of the operations and structure of a professional football club or sports organisation.
Desirable
Familiarity with the communications challenges within elite sporting environments. Awareness of safeguarding and EDI-related campaigns in the workplace.
Technical/work-based skills: skills specific to the job e.g. language competence, typing skills, coaching skills


etc


Essential


Excellent copywriting, editorial planning and storytelling skills. Proven ability to plan and deliver internal campaigns and content. Strong organisational skills and attention to detail. Strong organisational skills, with the ability to manage multiple projects and deadlines
simultaneously.
Desirable


Experience using design, intranet, or staff engagement tools. Familiarity with employee feedback platforms or survey tools.
General skills and attributes: more general characteristics e.g. flexibility, communication skills, team working


etc


Essential


Excellent written and verbal communication skills. Strong interpersonal skills and ability to build relationships across a wide range of departments and
external stakeholders.
Comfortable working in a fast-paced, reactive environment, with strong judgement and composure
under pressure.
Willingness to work flexibly, including evenings, weekends and matchdays as required. Collaborative and proactive, with a solutions-led mindset. Passion for culture-building and helping teams feel connected and valued. Commitment to the safeguarding of children and/or vulnerable adults, and an understanding of best
practice in this area.
Committed to promoting equality, diversity and inclusion in all aspects of the role.
Experience: proven record of experience in a particular field, profession or specialism.





Essential


Proven track record in internal communications or a similar employee engagement role. Experience working with leadership teams and sensitive internal topics.
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Desirable


Experience within a sports, entertainment or high-performance organisation. Experience creating content for diverse staff audiences.
Qualifications: the level of educational, professional and/or occupational training required





Essential


Must hold or be willing to complete relevant safeguarding training (e.g. FA Safeguarding Children
Workshop).
Desirable


Educated to degree level in journalism, communications, public relations, media, or a related field.
V1 June 2025