Job Description

Bring Play to Life - Join TOMY as Junior Brand Manager

Location: Woking, Surry | Full-Time

At TOMY, we make the world smile -- and you could be part of the team that brings that joy to life every day. This role would be perfect for someone with knowledge and passion for toys & collectibles, pop culture and fandom- anime/manga/video games!

Key Objectives:

Develop and support brand strategy for the brands within your portfolio across Europe. To achieve budgeted sales and profit targets in line with the business strategy, targets and company budgets

Develop and execute marketing plans for the UK market and provide as a template to other European markets

Develop and manage licensor relationships

Functional responsibilities shared with European Brand Team (i.e. Nuremberg Toy Fair, UK Trade Shows, support for Deauville, Assets, samples)

The Role:

Strategic Planning:

Work with Marketing Manager to develop mid-term brand growth plans in line with company objectives including:

Feed into the global lead development of NPD (US Led Brand NPD)

Work with the Project Manager and Graphic Designer/ Manager to deliver assets on time and within agreed budgets

Develop and propose brand spend levels as part of annual budget planning

Interact with commercial finance to evaluate return on marketing investment

Collaborate with the global marketing teams to provide EU insights to inform global strategy

Proactively gather consumer and retailer insight to feed into product and brand planning

Annual Brand Plan:

Develop and implement insight-driven annual brand plans in line with the company's strategy and business objectives

Guardian of brand equity including positioning, pricing and promotional strategy

Brief and deliver graphics, POS, and marketing materials to internal teams and external agencies as appropriate

Develop and deliver compelling Range review and Marcom presentations for regional teams to localise and implement

Proactively communicate with European sales and marketing colleagues to share and apply best practice and successes

Execute line reviews to the highest standard, creating all the necessary materials to provide the EMEA sales team with all the right tools: compelling brand presentation, mock ups, samples, range plan, pricing in order to execute flawlessly

Trade:

Partner with the Sales team to present brand plan and product ranges at retailer previews

Have an appreciation of the needs and expectations of the various major retailers and channels within the UK

Manage category specific requirements for consumer and trade events

Work with the Sales team on short term tactical opportunities to exploit marketing campaigns in order to optimise listings and sales potential

In collaboration with Marketing Manager and the Sales teams, implement the most effective trade marketing plans, maximizing in-store consumer visibility through execution of effective POS

Manage trade press to ensure consistent and positive TOMY presence

Business KPIs (commercial management):

Monitor brand performance including listings, NPD, rate of sale, media, instore activation, and identify and influence the delivery of corrective action

Brand inventory management

Ownership and control of branded A&P across Europe including evaluation of return on investment including responsibility for achievement of financial targets

Development of and performance monitoring against licensor business plans and licence forecast updates

Insight:

Plan, deliver, interpret and act upon consumer insight to develop growth opportunities for the brand

Ownership of brand IP (trademarks, patents)

Protocols:

Ensure effective liaison with IP, Legal, Quality & Licensors for approval of brand & marketing activities & materials

The Person:

Growth and diversity are at the heart of TOMY's future, so you must feel at home working in a team where two days are never the same. The ideal candidate will have:

A business-based qualification to degree level or equivalent

1-2 years' experience as Marketing Assistant or similar in a consumer goods business - toys or FMCG is a bonus

A passion for toys & collectibles, pop culture and fandom- anime/manga/video game fan is a bonus

Previous exposure to new product launches and product life cycle management

The ability to build strong personal relationships with agencies and cross functional teams

Fluency with MS Office applications such as Word, Excel, PowerPoint and Market Data Software

Fluency in English

You will be open to occasional travel to UK & European destinations

Job Types: Full-time, Permanent

Pay: 32,000.00-34,000.00 per year

Benefits:

Additional leave Company pension Cycle to work scheme Employee discount On-site parking Referral programme Work from home
Ability to commute/relocate:

Woking GU21 5BH: reliably commute or plan to relocate before starting work (required)
Application question(s):

Do you hold a business-based qualification to degree level or equivalent?
Work authorisation:

United Kingdom (required)
Work Location: Hybrid remote in Woking GU21 5BH

Expected start date: 13/10/2025