Job Description

Overview
From humble beginnings on the shop floor to becoming a world-renowned bookmaker, Betfred has been on a remarkable journey and we want you to be part of this fantastic innovative business. Established in Salford, Manchester, 1967... we started with a clear and simple vision: to provide the ultimate betting experience for our customers. Today we have evolved and pride ourselves in delivering unparalleled entertainment experiences worldwide.



Whilst a lot has changed over the years, we have always stayed true to our roots. Our story started in retail and while it remains the heart of our business, we have also embraced the digital landscape. With over 1300 shops we continue to play a vital role in local communities across the UK while expanding our presence online.





This role is to join the Sports Promotions team to work alongside the wider Sports Trading team to create, manage and evaluate retention promotions for the Betfred business across the Online and Retail estate.



ResponsibilitiesTo help with the creation, implementation, fulfilment and analysis of all sports promotions. Play an important role in the reporting and related analysis of sports product performance. Act as point-of-contact between key internal departments to ensure Sportsbook is accurately represented across the entirety of Betfred's digital channels and press campaigns. Attend weekly meetings with various departments to confirm promotions for upcoming events. Work closely with CRM and Marketing as a point of sign-off for Sportsbook outbound communications, with emphasis being placed on the accurate and intuitive detailing of sports propositions to our customer base. Work closely with representatives of other products to deliver cross-sell promotions to our customers where possible. Work closely with the Digital Content team to ensure promotions are accurately presented on site in a timely manner. Working closely with the Compliance department to create and maintain terms and conditions to ensure best practice is followed in accordance with the UKGC/ASA & CAP regulations. Work closely with the Retail Marketing team to create and deliver promotions to the Retail estate. Act as point of contact between Sportsbook and Customer Services to resolve any queries relating to promotions or related products. Assist the team in conducting regular industry-wide competitor analysis on the Sportsbook landscape and make business cases for the introduction of new promotional or product concepts. Presenting innovative new ideas to improve our Sportsbook offering to the Head Of Sports Promotions and Trading Director. Assist with user acceptance testing of sports bonus engine and front end where needed.



We are dedicated to promoting safer gambling practices to ensure a responsible and enjoyable experience for all our customers. We prioritise player safety and well-being, providing resources and support for those who may need assistance. Our commitment to responsible gambling is integral to our operations, and we actively promote awareness and education to help our customers make informed decisions. Together, we can create a safer gambling environment for everyone.



Skills & Experience

What you'll need to succeed

Educated to a degree level. Experienced in the use of Google Sheets, Microsoft Office (with a focus on Excel) and content management systems. Well varied sporting knowledge and a keen interest in the sports gambling industry. Benefits

Why join a winning team?

Betfred brings benefits and rewards for all our colleagues. But more than that, we create a unique, enjoyable and entertaining environment you will love being part of.

Be rewarded

Enhance your income: benefit from bonuses, incentives, retail discount vouchers and more. Monthly pension contributions: helping you prepare for your future. Enhanced maternity & paternity pay: our Betfred family works to support yours.

Feel valued

A long-service recognition programme and life milestone rewards. A recognition scheme to earn and convert points to spend with over 700 retailers. A comprehensive financial wellbeing package including salary-based savings with a 5% boost, early access to earnings and free 121 financial coaching. Mental health support including an independent Employee Assistance Programme, a 24/7 virtual GP service and complimentary eye tests.




We will provide you with access to further training and development opportunities as we are real supporters of internal progression and are always looking for people who want to develop their career.

What's next?

If you think you're a great fit for the role, and you want to be a part of the Betfred story, click 'Apply' and we will be in touch once we've reviewed your application.



At Betfred we are committed to promoting equality, diversity, and inclusion (EDI) in our workplace. We believe that a diverse workforce drives innovation and enhances our success. We welcome applications from individuals of all backgrounds, identities, and experiences.



If you require reasonable adjustments during the recruitment process or have specific needs, please let us know, and we will be happy to accommodate you. Join us in creating an inclusive environment where everyone can thrive.