Job Description

Lead Copywriter - Travel
Salary 35,000 to 38,000 depending on experience
Permanent
Hybrid - Folkestone (3 days a week in the office)
As the Lead Copywriter, you are an experienced hands-on copywriter who thrives on consistently delivering great copy and experiences to colleagues and customers alike. You will play a pivotal role in driving the success of our marketing communications across all Saga Group business units.
You will be part of an established small Copy Team, working across Saga's range of travel products, including the Boutique Ocean and River cruises, hotel stay, escorted tour and special interest holiday portfolios, as well as the Titan touring product range. You will be responsible for writing and proofreading a wide range of material for our multi-channel marketing, including - but not limited to - direct mail brochures and leaflets, press and online advertising, website landing pages, emails, paid social activity as well as both product and destination content, in line with our Tone of Voice and Brand guidelines.
Reporting to the Copy & Content Manager you will work closely with both our in-house creative team, marketing teams and the wider travel team, and occasionally external agencies as required.
We work in a hybrid way at Saga both at home and in the office. In this team we work mainly from Folkestone and tend to have a pattern of 3 days per week. When we do come together as a team, it allows us to grow and learn plus it is a great opportunity to socialise and celebrate too!
Role Responsibility

• Writing clear, persuasive, original copy that reflects Saga's tone of voice and tailoring copy for different customer cohorts
• Clearly articulating and presenting ideas to generate customer excitement in our travel brand, bringing to life our key USP's and points of difference
• Researching, sourcing and creating engaging content including, but not limited to, product copy and blogs that bring our hotels, itineraries, ships and crew to life in order to drive traffic across all areas of marketing
• Collaborating with our design, marketing, CRM and digital teams on creative briefs to generate excellent creative concepts and share ideas that work seamlessly across offline and online channels
• Amending, revising, and developing copy in response to feedback from our Marketing team and key stakeholders, including external agencies and partners
• Project managing multiple campaigns to a high level
• Working in a fast-paced, high-volume, deadline-driven environment owning and managing several projects at once
• Proofreading copy to ensure Saga's high standards and brand guidelines are met
• Demonstrating an understanding of consumer insights that can help drive creative solutions
• Working proactively and independently, and as part of a team
• Deputising and acting as a number two in the absence of the Copy & Content Manager
• Support the development of other team members whilst leading by example
• Keeping up to date with competitor activity and marketing trends and demonstrate how they can be integrated into our marketing activity
• To be a positive, supportive and proactive member of the Copy team
• Working in a manner that is in line with Saga's company values at all times
• Support the Head of Brand to bring to life group-wide brand identity projects.

The Ideal Candidate

• Experience of writing copy in agencies, publishers or in-house roles
• Accurate proofreading of detailed copy across multiple channels, including but not limited to, press advertising, brochures, landing pages, emails and paid social
• Excellent communication skills and a meticulous eye for detail
• Willing and able to challenge colleagues in an empathetic, respectful and professional manner
• Good time management, with the ability to work on multiple projects under pressure and to tight deadlines
• Comfortable working both independently and as part of a multi-skilled team
• Strong commercial awareness
• Experience of implementing self-prompted research in current/upcoming industry trends and best-practice ways of working
• A positive, can-do approach to creative challenges and keen to find solutions
• Some experience within emerging media and performance-oriented brand copywriting.

Saga Values: Make it Happen, Do the Right Thing, Customer First, Excellence Every Day, Our People Make Us Special
Package Description
At Saga we recognise that our people make us special. We believe our colleagues deserve rewards for the excellence they demonstrate every single day, that's why we have put together an amazing benefits package for all colleagues.
BENEFITS AVAILABLE TO ALL COLLEAGUES:

• 25 days holiday + bank holidays
• Option to purchase additional leave - 5 extra days
• Pension scheme matched up to 10%
• Company performance related annual bonus - Up to 5%
• Life assurance policy on joining us, 4 x salary
• Wellbeing programme
• Colleague discounts including family discounts on cruises, holidays and insurance
• Range of reductions and offers from leading retailers, travel groups and entertainment companies
• Enhanced maternity and paternity leave
• Grandparents leave
• Income protection
• Access to Saga Academy, our bespoke learning platform

About the Company
Over the past 70 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. We're one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high-quality products and exceptional standards of service. Our product portfolio includes cruises, holidays, insurance, personal finance products and our Saga Magazine.
We aim to be the most-trusted brand for older people in the UK. Our focus on delivering exceptional products and service empowers our colleagues to create moments that are personal and special for our customers and for each other. Our values underpin our approach and help guide us to deliver our purpose.
We're committed to making sure that colleagues can be their best, be themselves and make a difference - more than anywhere else. We do this by creating a truly inclusive culture, where all colleagues can bring their full and authentic selves to work and be treated with dignity and respect in an environment that is free from discrimination and harassment.
Thanks to our people, Saga has been ranked 6th in the UK's Best Employers 2025 by the Financial Times and Statista. This recognition, based on the voices of 20,000 employees across the UK, is a testament to the great culture we've built together. This award belongs to all our colleagues who collectively make Saga a fantastic place to work.
We are champions of age inclusivity and signatories of the Age-Friendly Employer Pledge, we are proud of our multigenerational teams we have in place. We're also a committed Disability Confident employer and ensure that our recruitment process is inclusive and accessible.
Your application will have fair consideration, and you'll receive personal communication throughout your applicant journey when you apply to join Saga.
For more information on our DEI policies, colleague stories and other opportunities across the business, please visit Jobs and careers with Saga
Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.
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Skills Required