Job Description

We're looking for a strategic, hands-on

Lead Designer

to own and elevate the design of ANNA's acquisition channels. You'll be responsible for leading the design of high-impact web pages--including our homepage, pricing, product pages, and marketing funnels--with a strong focus on performance, responsiveness, accessibility, and brand differentiation.


In this role, you'll collaborate closely with marketing, product, SEO, and development teams to create visually engaging, conversion-optimised content and tools. You'll also establish scalable design systems, and drive improvements in design workflows. A key part of your role will be aligning user needs with business goals, ensuring every page is both beautiful and effective.

Requirements

Lead the end-to-end design of high-impact, acquisition-focused web pages (homepage, pricing, funnels, product pages, landing pages). Design responsive, mobile-optimised layouts with equal attention to desktop and mobile. Create wireframes, prototypes, and final designs for new website features and tools. Establish intuitive information architecture that showcases core product value. Design landing pages aligned with campaign goals and optimised for conversion. Create interactive, branded tools (e.g. calculators, generators) that demonstrate product value and engage users. Transform copy into visually compelling content through dynamic layouts, interactions, and visuals. Work within a CMS framework and modular component library, ensuring designs are scalable and maintainable across the site. Advocate for user needs in cross-functional settings (marketing, product, SEO, development). Mentor and develop junior designers through feedback, 1:1s, and growth opportunities. Build and maintain a component-based design system including states, breakpoints, and interaction patterns. Ensure designs are accessible (WCAG-compliant), performant (especially on mobile), and technically feasible. Create designs that clearly differentiate ANNA from competitors while balancing brand expression, conversion optimisation, and SEO. Use performance data to iterate and demonstrate the impact of design changes. Set up effective design workflows, documentation practices, and quality control processes. Balance fast-turnaround requests with longer-term strategic initiatives.

Benefits

Hybrid working Perks that include Perkbox, the Cycle to Work scheme Travel allowance of up to 1,000 every year Continuous Learning allowance of up to 1,000 every year Growth share options (10x growth in recent years) An employee-driven salary review * Employee wellbeing, fitness and mental health support programmes