Job Description

You know the moment. Itxe2x80x99s the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying xe2x80x9chello.xe2x80x9d Itxe2x80x99s in these moments that sound matters most.At Bose, we believe sound is the most powerful force on earth. Wexe2x80x99ve dedicated ourselves to improving it for nearly 60 years. And wexe2x80x99re passionate down to our bones about making whatever youxe2x80x99re listening to a little more magical.The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.We have an exciting opportunity for a Regional Trade Marketing Lead at our London office in the UK, within our European Trade Marketing Team.We are looking for an experienced marketer to partner with our most important strategic accounts within the UK and France, while also overseeing the EU region. In this role, you will be accountable for developing and executing marketing strategy within the reseller channel to achieve marketing goals and business results. You will partner with many cross functional partners across Bose including our sales organization, integrated marketing team, search marketing team, consumer insights team and partnerships team. You will work closely with the marketing analytics team to unlock digital growth opportunities and advance our data maturity with our partners. You will play a critical role in championing our reseller partners within Bose and driving consideration and conversion of Bose at our reseller partners; both online and in store. Furthermore, the Retail Operations and Trade Marketing teams within region will report to you.What We Want You To DoMARKETING STRATEGY AND EXECUTION:Owns all aspects of developing a data-driven marketing strategy and execution for specified resellers.Ensure our investments and execution contribute to delivering at or better than targeted sell thru results & aligns to our overall strategic objectives.Drives integration across all necessary touchpoints internally to ensure reseller marketing plans are both aligned to the top-level strategy and integrated with other marketing functions to ensure best possible outcomes.Ensures a shopper first focus and champions the category at the reseller through thought leadership within commercial plans and processes.Accountable for marketing budget spend, maintaining and delivering performance metrics on investments.Partners with Global Omnichannel team to inform and develop best in class content and experiences at reseller.Works with the partnerships team to drive co-marketing opportunities executed at the reseller.RESELLER TEAM PARTNERSHIPOwns relationship with marketing at resellers, including, John Lewis, Currys, Argos, Selfridges, Harrodxe2x80x99s FNAC+Darty, Boulanger, etc., and the marketing/sales relationship internally.Responsible for building and maintaining a strong partnership internally and externally which drives mutually beneficial results.Responsible for representing Marketingxe2x80x99s interest during annual negotiations and planning cycles.Driving execution excellence and consistency online and in-store across region.INSIGHTS, DATA, & ANALYTICSDrives a solid and structured communication plan with our resellers, sharing details to excite and drive engagement.Identifies opportunity and drives progress in reseller data maturity and execution.Utilize past performance, consumer insights and competitive intelligence to ensure strategies deliver maximum return on marketing investment.Define, monitor, and improve performance and measurement approach of digital gold-standard visibility and conversion tactics xe2x80x93 SEO, paid search, reseller media network performance, reviews, content health score, sell-through, etc.What Drives YouWe believe you are motivated by the need to identify problems and then solve them. You are inspired by collaborating across functions and channels to realize enormous potential. You drive change and innovation by creating in partnership with others and influence by listening to understand. You drive decisions through data and evidence and by considering inputs from other functional experts. You see the value and need in multiple approaches to solve a problem, and you recognize that part of the challenge is finding a balance between vision and pragmatism. You are dissatisfied with the status quo and comfortable taking calculated risks, failing fast, and learning quickly.YOU HAVE DONE IT BEFOREYou have 7-8 years of experience in trade/reseller marketing/digital marketing roles.You have proven results in marketing strategy development and execution.You have experience working with resellers and reseller media networks.You have a shopper first mindset and proven ability to optimize across all touchpoints in the consumer journey.You have experience with accountability for sales and marketing targets.You have experience working with cross-functional teams and alongside a sales organization.You have a bachelorxe2x80x99s degree in marketing and/or business management or similar.You can work out of our UK office with business travel required xe2x80x93 predominantly in France / within Europe.Fluent in English and French.OUR CULTUREYou might be wondering what itxe2x80x99s like to work in both the Global Consumer Marketing team. We are a group of action-oriented dynamos. We are centered directly on our customerxe2x80x99s needs with an obsession for finding new and even more effective ways to build solutions that deliver results, focused on delivering the best experience for our shoppers. We donxe2x80x99t shy away from problems, rather, we see them as challenges and as opportunities that require diverse thought, intense focus, and natural drive to make things better. We work together, across functions and channels, to bring our shoppers innovative new products that help them reach their own fullest potential. We know, when we are at our best, we can help them feel more, do more and be more.As you succeed in your role we will celebrate with you!Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.

Bose