Job Description

About us

We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels.

Great journeys start with Trainline

Now Europe's number 1 downloaded rail app, with over 125 million monthly visits and 5.9 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, eco-friendly and affordable as it should be.


Today, we're a FTSE 250 company driven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh and Madrid. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high-speed journey.

Introducing the Lead UX Content Designer at Trainline

We're looking for a

Lead UX Content Designer

to define and drive the direction of content design at Trainline. This is a senior role with significant influence across our product ecosystem. You'll be building on strong existing workflows and processes, scaling the impact of content design across teams, and ensuring our voice and messaging stay consistent and customer-first.


As a leader, you'll manage and mentor a growing team of content designers, shaping career development and evolving our discipline. You'll also play a hands-on role in delivery, working across multiple product themes to create clear, purposeful, and human-centred content.


Crucially, you'll help us

lean into an AI-first approach to content design

, experimenting with and implementing new tools and methodologies to supercharge how we design, test, and scale product content.

As a Lead UX Content Designer at Trainline, you will...

Set direction

: Define the long-term vision and strategy for content design at Trainline, ensuring content principles, standards, and workflows are clear and scalable.

Lead and mentor

: Build, develop, and inspire a team of UX content designers, providing coaching, guidance, and support for career growth.

Drive execution

: Partner with product, design, research, and engineering leads to deliver content solutions across multiple product themes.

Innovate with AI

: Champion AI-first content design, exploring how tools and automation can enhance efficiency, quality, and experimentation.

Scale impact

: Evolve and embed best practices, processes, and governance for content design across the product org.

Thrive in ambiguity

: Manage multiple streams of work, adapting to shifting priorities while maintaining a clear focus on customer outcomes.

We'd love to hear from you if you have...

Proven experience as a

senior or lead content designer

, UX writer, or similar role in a product-led environment. Strong leadership skills with experience mentoring or managing content designers. Demonstrated ability to define content strategy, workflows, and principles at scale. Excellent written communication skills with a sharp eye for detail, clarity, and tone of voice. Experience working across complex products, ideally in travel, e-commerce, or similarly high-volume customer experiences. Comfortable operating in ambiguity and making confident decisions in fast-paced environments. Excited by AI-first design and keen to experiment with new tools and approaches. Collaborative mindset, able to influence and inspire across disciplines and teams.

Why Join Us

Play a pivotal role in shaping the future of content design at Trainline. Work on products that simplify sustainable travel for millions of customers. Join a supportive, forward-thinking design team with strong cross-functional partnerships. Be part of a company that values innovation, inclusivity, and impact.

More information:

Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2-for-1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family-friendly benefits.


We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one!


Our values represent the things that matter most to us and what we live and breathe everyday, in everything we do:

Think Big

- We're building the future of rail

Own It

- We focus on every customer, partner and journey

Travel Together

- We're one team

Do Good

- We make a positive impact

We know that having a diverse team makes us better and helps us succeed. And we mean all forms of diversity - gender, ethnicity, sexuality, disability, nationality and diversity of thought. That's why we're committed to creating inclusive places to work, where everyone belongs and differences are valued and celebrated.


Interested in finding out more about what it's like to work at Trainline? Why not check us out on LinkedIn, Instagram and Glassdoor!


Compensation Range: 65K - 75K