Job Description

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About Montu UK

Montu UK is transforming access to medical cannabis-based therapies across the UK. With our rapid expansion and commitment to clinical excellence, digital innovation, and data-driven strategy, we're building a future where patients receive the care they deserve, faster and more efficiently. Our Wokingham team plays a critical role in scaling performance marketing that powers this mission.

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The Role

As

Lead Paid Search Manager

, you won't just oversee strategy--you'll be

deep in-platform daily

, building, optimising, and troubleshooting campaigns yourself. This is a

fully hands-on role

, ideal for someone who thrives in Google Ads, loves testing new ideas, and is driven by results. You'll oversee end-to-end planning, build data-informed strategies, and ensure continuous optimisation that meets and exceeds business KPIs.

Your Key Responsibilities:

Strategic Planning

: Design and lead paid search strategies tailored to full-funnel objectives, leveraging market insights, platform capabilities, and performance data.

Live in Google Ads

: From building new campaigns to making bid adjustments, reviewing search term reports, updating ad copy, and testing new formats--this is your daily work.

Platform Execution

: Manage campaigns directly within Google Ads and Microsoft Ads, ensuring everything is built to spec and performing at peak efficiency.

Campaign Ownership

: End-to-end responsibility for account structure, keyword research, ad copywriting, audience setup, budget pacing, and performance analysis.

Optimisation & Testing

: Conduct routine account maintenance, A/B tests, performance audits, and troubleshoot issues in real time.

Performance Reporting

: Build and present insightful reports, backed by your own hands-on data analysis in GA4, Google Ads, and other tools.

Tool & Feature Adoption

: Be the first to test and implement new Google Ads features--whether it's AI bidding innovations, feed-based campaigns, or Performance Max configurations.

Team Collaboration

: Work closely with internal teams to align creative, messaging, tracking, and landing page experiences to campaign goals.
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Minimum Requirements

Paid Search Expertise

: Proven hands-on experience managing and scaling paid search campaigns via Google Ads and Microsoft Ads, ideally in fast-paced agency or high-growth client-side environments.

Data Fluency

: Strong grasp of conversion tracking, attribution models, GA4 analysis, A/B testing, and deriving actionable insights from performance metrics.

Strategic Thinking

: Ability to link performance data with business goals and build actionable, scalable paid media strategies.

Platform Proficiency

: Confident using tools like Google Ads Editor, Keyword Planner, and budget forecasting models.

Communication Skills

: Clear and professional written/verbal communicator who can translate complex performance metrics into strategic insights.

Project Management

: Skilled at prioritising multiple projects with high attention to detail and accountability for timelines and results.
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Ideal Skills & Experience

Experience managing international or multilingual paid search accounts (especially German and French-speaking markets). Familiarity with advanced Google Ads features such as Performance Max, Dynamic Search Ads, feed-based campaigns, and AI bidding strategies. Proficiency with SA360, Google Tag Manager, data layer debugging, and custom tracking solutions.
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Why Join Montu?

Real Ownership

: Run your own campaigns end-to-end and see the direct impact on patient acquisition and business growth.

Innovative Tech Stack

: Leverage AI bidding, GA4, MMM insights, and emerging ad formats to stay at the forefront of paid media.

Professional Growth

: Be part of a fast-growing marketing team where your input shapes strategy and innovation.

Meaningful Work

: Help expand access to life-changing therapies in a fast-growing healthcare sector.

Compensation Range: 50K - 60K