Job Description

Legal



Legal Counsel - Commercial (Content, Media & Partnerships), London



Location

:



London



Employment Type

:



Regular



Job Code

:



A240264



Responsibilities



This role will be part of our Commercial (Content, Media & Partnerships) Legal Team, sitting within the wider Europe Commercial Legal Team, a full-service commercial and corporate function advising TikTok across the UK, Ireland, and continental Europe.



The team partners closely with Global Content, Creative Ops, Global Business Marketing, Commercial Partnership Solutions, and Distribution Partnerships colleagues to structure and negotiate strategic deals that drive TikTok's monetisation strategy. We also play a key role in building a rich and diverse content ecosystem that inspires creativity and delivers joyful experiences to our users.



Our work spans a broad range of high-profile initiatives, including TikTok One (our flagship creative marketing platform bringing together creators, agencies, and advertisers), global and regional sponsorship and partnership agreements, professionally generated content (PGC) licensing deals, and innovative advertising and media activations designed to unlock incremental revenue.



As TikTok continues to scale its presence and offerings in Europe, the Commercial Legal team plays a pivotal role in enabling sustainable growth while safeguarding TikTok's core objective of building a trusted platform where creativity thrives and communities are enriched.

Responsibilities:

Platform & Content Ecosystem Advise on all commercial aspects of TikTok One, including drafting global terms, managing the partner/creator/brand ecosystem, handling legal escalations, and assessing new features to mitigate risk. Draft and negotiate PGC licensing deals, ensuring appropriate rights acquisition, distribution, and monetisation. Partnerships & Events Support major cultural and brand events (e.g. TikTok Awards, sports events, music festivals), including sponsorship, artist performance, production, and media activation agreements. Provide business affairs and contractual support for advertiser and brand partnerships around major cultural moments, working closely with Commercial Partnership Solutions to unlock incremental revenue. Draft, review, and negotiate talent agreements with high-profile creators, artists, and public figures for branded content, marketing campaigns, and innovative media activations. Advise on trademark approvals and licensing of TikTok's brand assets, ensuring consistent and compliant use in commercial partnerships. Operational Excellence Contribute to knowledge management, process optimisation, and template development to scale best practices across Europe while aligning with global legal standards. Deliver clear and pragmatic legal advice to senior stakeholders across Content, Marketing, Creative Ops, and Partnerships, balancing legal risk with commercial opportunity in a fast-paced environment.

Qualifications



Minimum Qualification(s)

Qualified Lawyer with experience in the media, entertainment, advertising, or digital content sectors, ideally with platforms, agencies, or rights holders. Strong grasp of the regulatory considerations affecting platforms, advertisers, and creators; knowledge of data privacy, content regulation, consumer protection, or AI law is a plus. Adaptable and solutions-focused, with proven ability to balance legal risk with commercial opportunity in a fast-moving environment. International outlook with experience advising across multiple jurisdictions and engaging diverse stakeholders.

Preferred Qualification(s)

Experience working in a fast-paced environment at a similar platform company.

Job Information



About TikTok



TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.



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Why Join Us



Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.



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We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.



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Diversity & Inclusion



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TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.