Job Description

About YachtWay

YachtWay is changing how people shop for yachts - with immersive 3D tours, on-site financing, and videos that get watched by hundreds of thousands every month. We're building the most modern buying experience in the boating world. It's not about more traffic, it's about better outcomes.

Which brings us to you.

The Role

We're looking for someone who understands the full buyer journey and knows how to move people through it - not with gimmicks, but with smart strategy, useful automation, and well-timed creative.

This role combines CRM, retargeting, and lifecycle flows. You'll work across teams (marketing, sales, dev, and creative) to make sure leads are captured, nurtured, and converted - without turning everything into a 47-step drip campaign.

You should be comfortable working with tools like Salesforce Marketing Cloud and building systems that scale. If you've ever mapped out a flow on a whiteboard and then actually built it - this might be your kind of job.

What You'll Do

Manage Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) Build and maintain lead nurture flows, onboarding journeys, and re-engagement triggers Design and launch retargeting campaigns on Meta, Google, YouTube, and display platforms Sync CRM segments to ad platforms and track audience behavior across channels Work with our studio team to craft CTAs, landing pages, and creative that make sense for the user, not just the funnel Keep an eye on key metrics: click rates, conversions, drop-offs and improve them Help ensure leads get routed correctly and followed up on by the right teams

Who You Are

3-6+ years working in email/lifecycle marketing, ideally with Salesforce Marketing Cloud Comfortable with segmentation, lead scoring, and automation tools like Zapier or Segment Hands-on experience running retargeting flows and working with performance ad teams You know how to balance creative ideas with data and performance goals You're proactive - but not allergic to feedback or collaboration You've launched campaigns that made an impact - and you can explain how

Nice to Have (Not Required)

Light HTML/CSS or AMPscript for emails Experience with GTM, Clearbit, or GA4 Worked with luxury, content-heavy, or high-ticket B2C brands A soft spot for boats (optional, but welcome)

Why Join

Work with a lean, ambitious team on a product people genuinely get excited about Autonomy to build your own systems, with support from devs and creatives Fully remote, flexible hours, no micromanaging Competitive salary, good people, and a clear roadmap

To Apply

Email your CV and a short intro to: hr@yachtway.com
Subject line: Lifecycle & Retargeting Lead - [Your Name]

Bonus points if you include your favorite lifecycle campaign or retargeting ad -- and why it worked.

Job Type: Full-time

Pay: 65,000.00-75,000.00 per year

Schedule:

8 hour shift Monday to Friday
Application question(s):

How do you typically segment audiences for a nurture or retargeting flow?
Work Location: Remote

Expected start date: 28/07/2025