Job Description

About the Role

We're looking for a Lifecycle Marketing Manager to take full ownership of CRM as a growth engine, driving performance across email, SMS, push, and in-app channels. This role is about more than just managing comms. You'll be tasked with scaling CRM attributed revenue by 2 to 3x, using a mix of smart segmentation, data-driven experimentation, and high-impact creative.


You'll work at the intersection of marketing, product, data, and clinical to launch and optimise campaigns that directly move the needle on core growth metrics: CVR, CAC, return rate, and LTV.


If you're a growth marketer who thinks like a performance channel owner and knows how to use CRM to drive real commercial outcomes this role is for you.

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What You'll Do

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Own and Scale CRM as a Growth Channel

Take full ownership of

Email, SMS, Push, and In-App

as performance channels, not just comms. Design and execute high-impact campaigns that drive

lead conversion, BT1s, reactivation, and retention

. Build automated flows across the funnel (lead > test > treatment > repeat), with clear commercial goals attached.
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Drive Measurable Growth

Be directly responsible for

2-3x growth in CRM-attributed revenue

over the next 12 months. Own and optimise KPIs including

CVR, reactivation CAC, return rate, and LTV uplift

across lifecycle stages. Run structured experiments with clear hypotheses, test velocity, and performance reviews baked in.
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Use Data to Guide Strategy

Leverage tools like

Looker, Metabase, Mixpanel

to segment audiences, track funnel performance, and identify growth opportunities. Use customer behaviour data to launch

trigger-based campaigns

that drive higher engagement and conversion.
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Work Across Teams to Scale Impact

Collaborate with Growth, Product, Clinical, and Creative to align campaigns with product launches, treatments, and seasonal promotions. Feed customer insights and performance learnings back into the broader growth strategy.
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About You

Experience & Skills

You're a growth marketer first, with a track record of using owned channels (email, SMS, push) to drive measurable results across the funnel from lead conversion to reactivation. You know how to build and optimise experiments that move the needle on CVR, return rates, LTV, and CAC not just open rates. You're data-led and comfortable pulling performance insights using tools like Looker, Metabase, or Mixpanel to inform strategy and iterate quickly. You're a strong communicator and copywriter, able to craft high-converting messaging tailored to different audience segments and stages of the funnel. You thrive in a test-and-learn environment, where you can launch quickly, learn fast, and scale what works across acquisition and retention. * Bonus: You've worked in DTC, healthtech, or consumer startups where performance and creativity go hand in hand.