Job Description

About the Company

We believe each of us deserves the opportunity to get all that we can from our money. Since 2022, Nevly has been on a mission to design and build products that empowered every individual to do just that. We are rapidly innovating - pushing boundaries, experimenting boldly, and continuously learning - to create solutions centered around tackling the most challenging aspects of financial health with a focus on elevating the human experience.


As we continue on this journey we keep focus on the fact that two things are essential to our success: our people and our culture. We value talented people who are passionate about solving extremely hard problems and who possess an unwavering level of empathy for those we are charged with serving. We embrace a culture of experimentation and one that focuses on continuous improvement and learning.


Nevly can best be defined by collaborative, trusting, thought-provoking, outcome-driven environments inside of a forward-thinking organization that looks to push boundaries. One that encourages diversity of thought and creative solutions that are in the best interests of our customers.

About the Role

Nevly is seeking a Lifecycle Marketing Manager (the "

Manager

") to join as an early hire to the Company's Marketing Team (the "

Team

"). As the Manager, you will own the strategy and execution of end-to-end omni-channel lifecycle marketing initiatives, ranging from first click to retention and renewal initiatives, with a focus on growing our customer base and instilling loyalty on a go forward basis. Our ideal candidate will have no problem rolling up their sleeves and working directly with customers to understand the wants and needs of the market, while ensuring that relevant programs are being created for all stages of the customer journey. This will be an in-the-trenches position where you will work as a member of a cross-functional team to craft and execute strategies that drive customer retention, subscriber growth, and top-line revenue. The right candidate will have expertise in omni-channel lifecycle marketing leveraging platforms like Braze or Customer.io.

Position Responsibilities:

Develop customer lifecycle stages for the Company's products and create strategic initiatives for each stage of the customer journey, which include onboarding, engagement, and retention. Architect & implement new omni-channel growth initiatives, including setting strategy, testing campaigns, execution of campaigns and the analyzing of campaign results. Develop and maintain audience segmentation and reporting. Create and refine effective programs that leverage tenure and customer behavior data, and include a mix of triggered, targeted, and broad educational campaigns. Evaluate performance across key platforms and channels. Identify key, measurable metrics for lifecycle programs encompassing a growth hacker mentality with the ability to test and scale rapidly.

Position Requirements:

4+ years of experience in CRM and omni-channel lifecycle marketing across various segments (prospects, active users, canceled users). Prior experience with growing consumer facing products in a startup or growth stage environment strongly preferred. A proven track record of delighting customers and creating campaigns that grow revenue. Prior experience with Braze and/or customer.io strongly preferred. Excellent organizational and prioritization skills, attention to detail, and ability to manage multiple projects in a fast-paced environment. Analytical thinker - comfortable with A/B test design & analysis. Strong campaign management and problem-solving skills. Possess strong leadership abilities with a strategic mindset. Excellent written and verbal communication skills.

Compensation Package and Other Benefits:

Nevly offers a competitive base salary and discretionary bonus based on performance and also provides a generous benefits package to its team members:

Health, Dental & Vision Fertility Benefits Professional Development Fund Relocation Benefits Paid Parental Leave Paid Time Off Compassionate Sick and Bereavement Leave Volunteering Days Employee Referral Program Monthly Commuter Stipend


Role Type: Full Time


Base Salary Range: $150,000 - $175,000

Important Notice for Candidates

Job scams are on the rise. Please keep these guidelines in mind when applying for any open roles.

Only apply through official Nevly channels. We don't use any third-party services or platforms for our recruitment.*

Always double-check the emails you receive*. Make sure all communications are being done through official Nevly emails, with an @nevly.com domain.

We won't ask for payment or personal financial information during the hiring process*. If anyone does ask you for this, it's a scam. Report it immediately.