Job Description

We have an exciting opportunity for a Local Marketing Executive to join our Customer team based in our Central Support Office in Lasswade on a 6 month fixed term basis. This is a customer focussed role with ownership of all aspects of our local marketing campaigns for store developments. This includes refurbishments, new concept store offerings & new restaurant/coffee shop launches, as well as wider marketing requirements to support local store delivery of point of sale, marketing collateral & PR/local events as required
Responsibilites

• Plan, develop and deliver fully integrated, multi-channel paid, owned & earned local marketing campaigns to support our store development programme & new retail concept roll outs (including but not exclusively - foodhalls, restaurants, coffee shops & concessions).
• Develop, manage and deliver agency briefings & timelines ensuring the paid media, creative assets, direct mail/targeted door drops, high level signage, digital screens and in-house radio are all delivered as part of the plan and manage the relationship with the various agencies throughout the campaigns.
• Develop, manage & deliver the in-house briefings & timelines ensuring point of sale, website, digital marketing, local PR & events are delivered as part of the plan.
• Work closely with the Campaign Marketing Manager on delivering the best mix of channels, formats, messaging & assets to support the campaign objectives.
• Work closely with the PR Manager & Events Manager on delivering local store relaunch events and related activities, as well as any specific local activity to support post relaunch.
• Ensure key customer and commercial messages are tailored to the core target audience, local area/offering and are communicated in a clear way that has cut through and drives action (footfall).
• Monitor campaigns and optimise spend and activity throughout, lead on the reporting and evaluation of campaigns.
• Brief and deliver customer research & insights pre and post store developments to monitor customer feedback and if improvements are making the desired difference to the key customer metrics & in-store experience.
• Manage the creative and print sign off process, as well as campaign budgets, the raising of POs and the overall finance sign off process.
• Produce clear and concise store briefing documents and store communications for all local marketing campaigns.
• Co-ordinate local marketing support for in-store concession partners within agreed parameters.
• Act as a brand guardian, ensuring that brand guidelines and tone of voice is always on brand.

Measures of success

• You have delivered impactful and engaging customer communications that deliver increased footfall results.
• More widely these campaigns also drive web traffic, social engagement and budgeted sales uplifts.
• Campaign activity is fully integrated across all marketing channels as well as in-store channels through POS, digital screens & instore radio.
• In-house wider marketing teams are clear on what their role is in delivering the local marketing plan and are able to do this on time and on budget.
• Stores are able to execute in-store requirements such as POS, and any other marketing activities with ease and consistency, in line with the set up guides given.
• Campaigns are delivered on time and to budget.

Who we are looking for

• Strong team player with a can do, positive attitude and collaborative way of working.
• Proactive, driven to get things right, every time.
• Passionate about delivering creative and engaging customer communications that align with our brand purpose & beliefs.
• Customer first focus making sure that we get it right first time for our customer.
• Strong planning, prioritisation, information gathering, data analysis and problem-solving skills.
• Strong copywriting skills, with the ability to tailor copy to specific target audiences.
• Comfortable managing multiple tasks within tight deadlines and to budget.
• Strong interpersonal skills - you will be building relationships throughout the business, including our store teams and with external agencies.
• Exceptional attention to detail across all areas of the role.
• Can demonstrate our values at all times - we're one team, getting better everyday. We bring a smile. We live and breathe gardens. We make it work for our customers.

What we offer

• Holiday - enjoy a well deserved break with 33 annual leave days per year (pro-rata for part time)
• Discount - treat yourself with generous uncapped discount across our stores with 50% off in our Restaurants, 25% off in the Garden Centre and 10% off in our food halls
• Hybrid working - a combination of office and home working to help balance your work life balance
• Pension - save for the future with our company contributed enhanced Group Pension Plan
• Season ticket loans - spread the cost of travel with an interest free loan
• Access to Stream - support your financial wellbeing, with ability to access earnings ahead of pay day, save for the future and financial advice
• Access to Retail Trust - seek confidential support, access to a Virtual GP, free counselling service and discounted retail rewards with our employee wellbeing platform
• Access to Dobbies Academy - continue your development with our eLearning platform and development programmes
• Study assistance - invest in your professional development with funded courses and qualifications
• The little things to keep you going through the day - free tea, coffee, and milk
• Collaborative office space - with access to our wellbeing room, learning resources and even a book swap
• Invites to our annual company conference, summer and Christmas social events

About us
At Dobbies, we're proud to have a history dating back to 1865. We were founded by James Dobbie and are the only garden centre retailer to have stores in every nation across the UK.
Our passion and joy for gardens and plants is what makes us special. In our stores, we showcase this through own brand and branded products, concession partners and services. We champion garden living all-year-round.
Many of our stores feature a restaurant or coffee shop, where customers can enjoy refreshments or meals in a relaxed and welcoming environment.
We offer a calendar of events and experiences that bring people and communities together, and we have a national charity partner that both our colleagues and customers raise money for,
We're committed to being a great place to work. We're one team and we encourage our colleagues to be the best version of themselves, every day; to share their wins and celebrate success. Together, we make it work for our customers.

Skills Required