Job Description

We currently have a wonderful opportunity to join our dynamic team as a Local Marketing Manager at our site in Plymouth. Nestled in the historic Royal William Yard our boutique hotel and signature restaurant offer a unique blend of comfort, character, and cuisine. We pride ourselves on delivering personalised service, locally inspired experiences, and a warm, welcoming atmosphere. We're looking for a creative and driven Local Marketing Manager to bring our brand to life, attract the right audience, and help us grow our presence in the community and beyond.

Job Summary:

The Local Marketing Manager will be responsible for planning and executing all local marketing efforts for both the boutique hotel and restaurant. This includes building brand awareness, increasing traffic and bookings, managing social media and fostering partnerships with the local community and tourism industry.

Key Responsibilities:

Work alongside the General Manager to manage room rates, build consistent corporate trade and build stay packages with local businesses.


Develop and execute a comprehensive local marketing plan for both the restaurant and hotel.


Identify key customer segments and develop targeted marketing campaigns.


Track and report on ROI for marketing initiatives and adjust strategies accordingly.


Digital Marketing & Social Media


Manage and grow social media presence (Instagram, Facebook, TikTok, etc.) with engaging, brand-aligned content.


Oversee Google My Business, TripAdvisor, Yelp, and other review platforms.


Brand & Community Engagement


Develop local partnerships (e.g. tourism boards, local businesses, events, influencers).


Organise and promote in-house events, seasonal promotions, and community initiatives.


Work alongside the general manager and central marketing team to maintain brand consistency and push wider brand initiatives.

Qualifications:

2+ years of experience in marketing, preferably in hospitality, food & beverage, or lifestyle brands.


Excellent communication, writing, and storytelling skills.


Strong visual and brand awareness


Self-starter with a creative mindset and a love for food, hospitality, and community.


We also like to take care of our employees, and their wellbeing; therefore, we offer competitive benefits including:


Treat your friends and family to an unlimited 50% discount off our food at any of our Bistrots


An awesome service charge on top of your competitive hourly pay rate


Sign up to the financial wellbeing platform Wagestream, which lets you track your earnings, access your wages before payday, set up savings and provides a financial health score checker


Discounted room rates at our two hotels


Discounted selected dishes on shift, and wines at cost price


We take well-being seriously, so you'll have access to our 24/7 employee assistance programme


Fantastic staff nights out and on-shift daily and monthly incentives


Annual company rewards - get the chance to win holiday vouchers for you and your loved ones


Take part in our Future Leaders course, where you can experience bespoke career development


Length of service awards


INDMANAGE