Job Description

Travel Retail L'Oreal Groupe, Area Manager - London
Fasten your seatbelts and get ready to take off to our 6th continent. We have a borderless territory where our own capitals are top airports like Dubai, London, Delhi, Paris, or Istanbul. Beauty is a key success in Travel Retail... and the business is expected to double in 10 years!
With their wide range of passenger profiles, innovative retail solutions and fantastic growth opportunities; Heathrow Airport Shops are the Flagships for L'Oreal Travel Retail!
When you love your work and the people you work with, amazing things happen...
Freedom to go beyond, that's the beauty of L'Oreal.
Are you passionate about beauty? Do you love making people feel amazing? Are you an inspiring leader? Then we would love to connect with you!
Responsibilities:
Sales Management:

• Responsible of Sell Out performances, analyses, & growth levers management for their divisions
• Set the monthly targets, depending on the client targets given by Hub Business Manager & coordinate the 360 action plan on the different brands
• In charge of preparing monthly business review (weekly for animation) and competition activities report to Hub Business Manager
• Monitor the animation/pop-up 360 : products thresholds, placing order of GWP, blotters, testers, share the targets, coach promoters & BA's and ensure promotion
• In charge of the animation & pop-up reports (at the beginning of the animation and at the end in order to make a synthesis)
• In charge of placing merchandising POS materials (PLV..)
• Manage the T&E budget given by HBM, in terms of YTD & YTG
• Estimate the profitability of an investment (ROI) such as animation*
• Responsible of stock analysis & alert HBM if needed
• Use COMPANION TOOL regularly (after the app launch)

Beauty Advisor Management:

• Manage & coach teams in achieving their sales objectives (vs target), duly shared with them
• Recruit & integrate BA's, following up retailers policies
• Follow-up & implement HR policies, retailers, LG local HQ's & agencies
• Motivate & manage BA's and agencies teams to promote LG team spirit & collaboration
• Assess team performance, develop their business and brands' skills & competencies (provide brands & products expertise)
• Incentives/CWP : plan co-creation with HRM/HBM
• Insure system cleaning on permanent BA's (name, salary, maternity leave..)
• Prepare the BA's team for mystery shopper & follow-up on the results
• Promote the use of MBC and make sure BA's are coached on the tool

Retail Excellence:

• Guarantee Retail Excellence on each brand : assortment, planograms, testers, GWP, POS-M, TREX, Queuing, promotion, seasonal offer..
• Review, provide and implement right planograms* according to brands updates (*in case you have merchandisers, make sure to send them the planograms and that they are well implemented by asking photos)
• Ensure best-in-class opening executions -

anticipate, implement & follow-up * Ensure animation are liaised with retail experience team (ensure the right grooming/brand) & RDD by providing them pictures

• Identify business needs in terms of merchandising (POSM, TST, GWP..)
• Order, or review, and follow-up deliveries (Products, POSM, TST, GWP..)
• Respect the novelties' on-counter dates and alert HBM if any stocks concerns
• Promote the use of connected devices* & apps : VTO, Modiface..
• (*make sure HRM & BA's are trained on Ipads, printers, VTO & co)
• My Maintenance : make sure to duly report each incident on your app, follow-up and make sure the problem is fixed. If not, alert HBM.
• In charge of the BOX management & handling to ensure and provide day-to-day tools for merchandisers team

Coaching:

• Coach & motivate teams in achieving their sales objectives & follow-up the results
• Assess team performance, develop their skills & competencies
• Promote L'Oreal team spirit & collaboration
• Set & follow-up promoters objectives/targets
• Provide products & brand knowledge to promoters

Retailer Management:
Be the first contact for the division for all stakeholders
Strengthen your partnership with retailers
Be an expert of your brands, zone, trends specifities
Engage in a maximum of local action implementation, in-store representation such as local medias & provide knowledge data sharing
Negotiate on local level additional space & visibility opportunities together with HBM
Inform retailers before your daily visit & inform managers for any HQ visit (HRM or HBM are in charge of delivering the Airport badges)

Skills Required