Job Description

Job Category: Marketing
:
Division/Dept.
Sainsbury's Marketing
Base Location
Holborn & Home
Reporting to
Loyalty Marketing Manager - Sainsbury's
In a nutshell
Sainsburys is not only one of the largest Grocery retailers in the UK but also consists of the Nectar loyalty programme, Argos, Tu Clothing, Habitat and Nectar360. With 45 million customer interactions weekly, we are a data rich organisation and therefore operate a highly personalised and extensive multi-channel marketing programme across digital, in-store and at home.
Within the Loyalty team, we drive value from our customers at all stages of their relationship with us. We focus on data led insights to drive business growth including sales, profit and market share and also drive long term loyalty in service of our Loyalty Everyone Loves strategic outcome. We regularly contact our base of over 19m customers with communications targeted by content, channel, offer, and discount.
The Nectar loyalty marketing team champion customer loyalty, and this role focuses specifically on driving engagement growth of Digital Nectar shoppers, through strong execution of the Nectar Marketing plans.
What you need to do

• Understand the strategy and drive the delivery of activity, resulting in customer loyalty and supporting total business performance.
• Scope, test and implement new activity ideas and mechanics to further improve and refine the programme.
• Work with all relevant agencies and internal teams to brief, build and execute plans across all channels ensuring all activity is delivered to agreed process, on time, on budget and meets quality standards.
• Build strong relationships with key stakeholders (including customer analytics, data scientists and product) to enable strong execution of plans.
• Work closely with the customer analytics and data science teams to brief and ensure accurate forecasting, customer targeting, data selections and post campaign analysis.
• Have a good understanding of the BAU finance process, owning campaign budgets and ensuring all changes are communicated as early as possible for the most accurate read.
• Ensure a customer-centric approach to all communications and align content with key moments in the customer plan.
• Present campaign plans and performance learnings to stakeholders in relevant forums, generating support and understanding around the business.
• Support the Loyalty manager on any work in relation to the development of our loyalty strategy and ad hoc projects as required.

How will I succeed and know that I've succeeded

• Deliver the agreed customer and commercial metrics.
• Accurate forecasting with costs coming in on budget.
• Deliver against campaign KPIs: sales, ROI, open rates, redemption rates and points issuance.
• Demonstrate flawless budget management, taking accountability for spending cost wisely and issuing Nectar points.
• Campaigns delivered on time and on budget, with flawless QA
• Strong relationship with all stakeholders with a particular focus on achieving excellent ways of working with the analytics and data science teams.
• Taking learnings from previous PCAs and implementing in future campaigns where feasible.

What you need to know and show

• Knowledge of CRM & Loyalty marketing campaigns
• Experience of end-to-end delivery of direct marketing campaigns from brief to deployment
• Strong creative and communication skills - understanding proposition development, content strategy, creative development, channel integration and use of brand guidelines
• Confident with interpreting and understanding data analytics, allowing confident management of learnings and recommendations based on results
• Good stakeholder management skills managing multiple timelines, processes, and reviewing performance to deliver campaigns with operational excellence
• Strong project and time management skills, and ability to manage several campaigns simultaneously

What decisions I can make including budget

• Budget implementation
• Content / creative development decisions
• Targeting and offer mechanics

Resources and support available to me

• Cross functional Sainsbury's teams - Marketing, Trading category, IT, Legal, ATC, Finance, Procurement
• Analysts/Data Science as 'Power of 2'
• Support from Loyalty Marketing Manager
• Peer to peer support- C4 Loyalty Marketing Executives
• Centre of Excellence development programmes

Please note: This role profile is aimed at describing the core output that should be achieved in this role. It is not intended to include specific tasks, temporary activities or projects to recognise flexibility in a changing context.
Responsibilities:
We'd all like amazing work to do, and real work-life balance. That's waiting for you at Sainsbury's. We're one of the biggest supermarkets in the UK with one of the largest websites. So marketing here really happens at scale. We move a lot faster than you'd think too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360, Insights, and Corporate Responsibility and Sustainability. More people shopping with us each week means more interactions. And thanks to data insight, we understand customers in a way that almost nobody else does. We work alongside incredible brand partners and the best agencies around. So if you have a passion to learn, grow and experience new teams, come and explore it all with us.
Qualifications:
We are committed to being a truly inclusive retailer so you'll be welcomed whoever you are and wherever you work. Around here, there's always the chance to try something new - whether that's as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we'll also offer you an amazing range of benefits. Here are some of them:
Starting off with colleague discount, you'll be able to save 10% on your shopping online and instore at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 10% of salary, depending on how we perform.
Your wellbeing is important to us too. You'll receive an annual holiday allowance and you can buy up to an additional week's holiday. We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an employee assistance programme.
Moments that matter are as important to us as they are to you which is why we give up to 26 weeks' pay for maternity or adoption leave and up to 4 weeks' pay for paternity leave.
Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).

Skills Required