Job Description

Accenture is a global professional services company with leading capabilities in digital, cloud, and security. Combining deep industry expertise with advanced analytics, AI, and machine learning, we help our clients across more than 40 industries make smarter, faster, and more impactful decisions.


We are looking for a

Manager - Marketing Mix Modelling (MMM)

to join our growing Song Marketing Data & AI team. In this , you'll lead the delivery of data-driven marketing effectiveness solutions, helping clients understand and optimize the impact of their marketing investments. You will be responsible for guiding model development, generating strategic insights, and collaborating with cross-functional teams to deliver real business outcomes.

Key responsibilities:

Lead and execute MMM projects

: Guide teams in building econometric and statistical models to evaluate the ROI and impact of marketing, media, and promotional activities.

Translate data into actionable insights

: Provide clients with evidence-based recommendations for budget optimization, channel effectiveness, media mix, and marketing strategy.

Serve as the day-to-day client contact

: Build trust and manage stakeholder expectations, ensuring alignment between project delivery and client objectives.

Support project planning and team leadership

: Manage workstreams, delegate tasks, and mentor junior team members.

Collaborate across functional areas

, including data engineering, media strategy, digital marketing, and business strategy to ensure holistic and integrated delivery.

Ensure model integrity and analytical quality

: Review outputs and methodologies to ensure robust and reliable results.

Contribute to the development of best practices and reusable assets

within the MMM and broader analytics offering.

What we offer:

A people-first culture that values innovation, continuous learning, and growth. Opportunity to work on

high-impact, real-world marketing problems

for global brands. Access to the

latest in AI, cloud, and advanced analytics

technologies. A career path with clear progression to Senior Manager and beyond.

Qualifications:

Bachelor's or Master's degree in a quantitative field such as Statistics, Economics, Marketing Science, Data Science, or Engineering. Strong experience in analytics or consulting roles, including hands-on experience with Marketing Mix Modelling. Solid understanding of media and marketing channels, including digital, offline, and promotional levers. Experience using tools such as R, Python, SAS, SQL for modelling and data analysis. Strong communication skills, with the ability to present complex findings to non-technical stakeholders.

Preferred Qualifications:

Experience working in a consulting environment or supporting Fortune 500 clients. Exposure to

multi-touch attribution (MTA)

,

incrementality testing

, or

digital performance analytics

. Familiarity with cloud platforms (AWS, Azure, GCP) and data visualization tools (Power BI, Tableau). Understanding of industry-specific challenges in sectors like CPG, retail, tech, or financial services.

What's in it for you:

Our

Total Rewards

consist of a competitive basic salary, annual performance bonus, opportunities to acquire equity and a wide range of health and wellbeing benefits. These include perks such as:

30 days of leave to spend each year plus 3 extra volunteering days per year for charitable work of choice. Family-friendly and flexible work policies. Attractive pension plan with financial wellbeing support and resources. Private healthcare insurance plan and Mental Wellbeing support. Employee Assistance Programme, Career Development and Counselling. A range of generous Parental Leave offerings.


Flexibility and mobility are required to deliver this role as there will be requirements to spend time onsite with our clients and partners to enable delivery of the outstanding services we are known for.


Please note that with all our roles, you should expect some in-person time for collaboration, learning and building rapport with clients, peers, leaders and communities. As an employer, we will be as flexible as possible to support your specific work/life needs.


Accenture is an equal opportunities employer and encourages applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.