Job Description

About Think Better Group

Think Better Group is a purpose-driven house of brands committed to eliminating and preventing plastic waste globally. Our Care Division includes Ecoriginals--the world's most sustainable disposable nappy--and EcoNaps, a premium reusable nappy and accessories brand. Both brands are built on trust, performance, and a shared commitment to the planet.

Role Summary

We are seeking an ambitious, brand-led Managing Director to lead the Care Division across Think Better Group's global portfolio. This role carries full P&L accountability and is responsible for driving growth, building enduring brands, and scaling operations across key markets--the US, UK, and Australia.

The successful candidate will bring a proven track record in building and developing consumer brands, with expertise across both B2B and B2C channels, and a deep understanding of brand marketing, digital commerce, and purpose-led storytelling. In addition, you will bring hands-on experience in product development and brand execution across multiple channels and geographies. You will also be responsible for identifying and managing product and merchandising partnerships aligned to brand strategy and revenue goals.

You will combine commercial rigour with creative leadership to scale Ecoriginals and EcoNaps as household names in conscious parenting.

Key Responsibilities

Brand Development & Marketing

Lead the evolution of the Ecoriginals and EcoNaps brands--ensuring clear, consistent, and emotionally resonant storytelling that connects with modern parents globally. Define and execute a holistic brand strategy that aligns product, marketing, sustainability, and customer experience. Oversee global marketing and communication efforts, including performance marketing, social media, PR, content, and influencer partnerships. Ensure all consumer touchpoints (website, packaging, retail, customer support) reflect the brand values and vision. Champion the execution of brand development activities across channels and regions, ensuring brand alignment with business objectives.

Product Development

Develop and manage an 18-month rolling product development roadmap for the Care Division, including timing, costings, margins, and high-level marketing strategies.
Launch new products informed by consumer trends and business priorities, with a focus on profitability, inventory management, and cashflow.

Oversee research and sourcing of new suppliers and innovation in materials or production methods.
For EcoNaps, introduce four new nappy prints each quarter, ensuring alignment with the seasonal marketing calendar.

Prepare cost analyses for all new product lines in collaboration with Finance. Collaborate closely with the Marketing team to ensure integrated product campaigns. Document all product development processes and ensure timely delivery of key stages from concept to market.

Strategic & Commercial Leadership

Own and manage the division's P&L--setting and delivering revenue, profit, and market share growth targets. Develop and implement growth strategies across direct-to-consumer (eCommerce), wholesale, retail, and distributor channels. Identify and execute expansion opportunities into new markets, product categories, or strategic partnerships.

Sales, Channels & Customer Growth

Lead commercial activities across B2C (eCommerce and retail) and B2B (wholesale, distributors, co-branding). Grow brand presence with key global retailers and strategic partners. Build scalable customer acquisition and retention strategies that reflect lifecycle value and sustainability storytelling.

Team & Operations

Implement efficient, scalable operations in supply chain, logistics, and inventory management. Lead product development to ensure continuous innovation and differentiation. Research patents, copyrights, and trademarks to ensure IP compliance on all new products. Make agile adjustments to development plans based on consumer feedback or underperformance.

Partnership & Collaboration

Own and implement a product partnership plan to drive incremental revenue and brand value. Manage and grow product-based collaborations such as the strategic partnership with Sophie La Girafe--developing merchandising plans, cost models, and promotional strategies. Collaborate across functions (finance, logistics, marketing) to align execution with commercial objectives. Identify, propose, and track new partnership opportunities to the Board.

Candidate Profile

10+ years in senior leadership roles, preferably as Managing Director, General Manager, or Brand/Product/Marketing Director in FMCG, baby care, consumer health, or sustainable consumer goods. Demonstrated success in building and scaling brands across international markets. Proven experience leading B2B and B2C channel strategies, ideally with a strong digital and eCommerce background. Strong understanding of brand marketing, customer segmentation, and performance analytics. Deep experience in end-to-end product development and lifecycle management. Proven ability to manage merchandising partnerships and cross-functional execution. Financial and commercial acumen with experience managing multi-million dollar budgets and revenue lines. Entrepreneurial spirit, hands-on leadership, and passion for sustainability and ethical business.
Job Type: Full-time

Benefits:

Company pension Health & wellbeing programme
Schedule:

Monday to Friday
Work Location: In person

Application deadline: 23/05/2025
Reference ID: Managing Director - Care Division
Expected start date: 01/06/2025