Job Description

Job Title: Mandarin Speaking Marketing Manager

MEDii Health is the UK's first bilingual (Chinese-English) healthcare provider, pioneering a new standard of cross-cultural medical excellence. We combine the strengths of UK and Chinese healthcare models to create a unique patient-first experience.

We are now seeking a Mandarin Speaking Marketing Manager who can take ownership of our marketing strategy, drive ROI, and shape the brand voice across multiple channels. This role is both strategic and hands-on -- you will design the plan, manage the execution, review the results, and lead the team to deliver measurable growth.

? Strategic Marketing Leadership - Lead campaigns from planning through execution and analysis.

? Bilingual Market Reach - Build engagement across English- and Chinese-speaking communities.

? Data-Driven Creativity - Combine brand storytelling with ROI-focused decision making.

? Growth & Impact - Join a pioneering bilingual healthcare brand at a stage of rapid expansion.

? Benefits - Staff discounts, health schemes, bonus opportunities, and potential visa sponsorship.

Key Responsibilities

Strategic Planning & ROI Management

Develop annual, quarterly, and monthly marketing plans aligned with company goals. Define budgets, forecast ROI, and allocate resources across channels. Track campaign performance, analyse data, and adjust strategies to maximise ROI. Produce regular marketing reports with insights and recommendations.

Brand & Content Leadership

Lead content creation for official platforms (website, WeChat Official Account, newsletters). Ensure consistent brand storytelling that resonates across both UK and Chinese audiences. Oversee the editorial calendar and ensure quality content delivery on schedule.

Digital & Social Media Strategy

Manage and grow the company's presence across Xiaohongshu, WeChat, Douyin/TikTok, Instagram, LinkedIn, YouTube and other platforms. Monitor performance metrics, audience insights, and engagement trends. Guide both paid and organic digital marketing campaigns, ensuring cost efficiency.

Influencer & Channel Partnerships

Identify, negotiate, and manage partnerships with KOLs, influencers, and media channels. Design collaboration briefs and track campaign impact. Build sustainable, long-term influencer and channel relationships.

Event Planning & Cross-Market Engagement

Plan and deliver regular offline and online events (e.g. clinic salons, health talks, cross-industry collaborations). Oversee full cycle from planning to execution, ensuring strong participation and brand impact. Support culturally relevant campaigns tailored to the Chinese-speaking community in the UK.

Team Leadership & Collaboration

Manage and mentor junior marketing team members, setting clear KPIs and providing training. Ensure strong collaboration with Sales, BD, and external partners. Foster a performance-driven and innovative team culture.

Requirements of the Candidate

Bachelor's degree in Marketing, Communications, or related field. Minimum 3-5 years of marketing experience, ideally with healthcare, wellness, or consumer brands. Fluent in Mandarin (must) and business-level English. Strong background in marketing planning, data analysis, and ROI optimisation. Experience in managing social media platforms across both Western and Chinese markets. Strong project management and organisational skills. Proven ability to manage budgets, campaigns, and cross-functional projects. Creative thinker with analytical discipline -- able to balance storytelling with performance results. Leadership or team management experience preferred.

What We Offer

Significant career growth opportunities. Staff health and wellbeing benefits (including family coverage). Supportive, dynamic, and innovative working environment. Potential visa sponsorship for the right candidate.

Schedule:

Monday to Friday, On-site in Central London

Benefits:

Company events Employee discount Free flu jabs UK visa sponsorship

Education:

Bachelor's (preferred)

Experience:

Marketing: 3 years (preferred); Digital Marketing: 3 years (preferred)

Job Type: Full-time

Pay: 30,000.00-45,000.00 per year

Ability to commute/relocate:

London WC1H 9PY: reliably commute or plan to relocate before starting work (required)
Education:

Bachelor's (preferred)
Experience:

Marketing: 5 years (preferred) Digital marketing: 2 years (required)
Language:

Mandarin (required)
Work Location: In person