Job Description

Marketing Analyst (Onsite Marketing)

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Benefits

: Wayfair Employee Discount, Private Medical Care, Dental Care, Gym Membership Reimbursement, Tuition Reimbursement, 25 Days Starting Holiday + Bank Holidays (with tenure increases), Pension, Cycle to Work scheme, and more

Salary

: The salary range for this position is 42,000 - 46,000 per year, however the base salary offered may vary depending on location, job-related knowledge, skills, and experience
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We're seeking a data-driven, customer-focused Onsite Marketing Analyst to optimize Wayfair's digital storefront, driving engagement, conversion, and business impact. You'll own key onsite initiatives, managing high-visibility flex content pages including the homepage while ensuring alignment with broader marketing strategies for all the Brand Initiatives.


Leveraging data insights, content management expertise, and strategic thinking, you'll craft compelling onsite experiences. Collaborating with Brand, Creative, Performance Marketing, Curated Merch, and Product teams, you'll enhance discoverability, support marketing campaigns, and drive growth.


Ideal for a detail-oriented marketing professional with 2-3 years of onsite or digital marketing experience, passionate about e-commerce optimization, data-driven decisions, and SEO best practices.

Key Responsibilities

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Onsite Content Strategy & Execution

Develop and execute onsite marketing initiatives, ensuring key landing pages align with business objectives, promotional priorities, and customer needs for the Brand Campaigns Manage and optimize homepage and category pages, using data-driven content strategies to enhance engagement, conversion, and user experience. Leverage content management systems (CMS) to schedule, publish, and maintain high-impact onsite content, ensuring accuracy, consistency, and adherence to brand guidelines. Apply SEO best practices, optimizing keywords, metadata, and internal linking strategies to improve organic visibility and search performance. Gain in-depth knowledge in Wayfair's tooling landscape to ensure operational excellence on a day-to-day basis through troubleshooting.
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Cross-Functional Collaboration & Stakeholder Management

Align onsite messaging with broader marketing campaigns, working closely with Brand, Creative, Curated Merch, and Product teams. Partner with the Storefront Product Team to support platform enhancements, troubleshoot technical issues, and ensure an optimal user experience. Coordinate with regional marketing teams to develop localized strategies for UK B2C and B2B audiences while maintaining global brand consistency.
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Quality Assurance & Process Improvement

Perform regular QA checks on onsite content, resolving issues promptly to maintain a seamless user experience. Develop and document best practices, ensuring a scalable and efficient content management workflow. Stay ahead of industry trends, introducing fresh ideas and innovations in e-commerce and digital marketing.
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Performance Optimization & Data-Driven Decision Making

Analyze key performance metrics, identifying trends and insights to refine onsite marketing strategies and improve customer engagement. Conduct A/B testing and user behavior analysis, leveraging heatmaps, click tracking, and funnel insights to optimize content effectiveness. Refine reporting processes, ensuring stakeholders have access to clear, data-driven insights that support business objectives.

Qualifications

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2-3 years of experience in Onsite Marketing, Digital Marketing, E-Commerce, or a related field (experience in retail or marketplace platforms is a plus). Bachelor's degree in Marketing, Business, Communications, or a related field is preferred. Fluency in English

Skills & Competencies

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Strategic & Collaborative Skills

Content management expertise, with experience optimizing onsite content within a CMS, preferably in an e-commerce setting. Stakeholder management & collaboration, with the ability to work cross-functionally across teams to align strategies and execute campaigns effectively. Strong attention to detail, ensuring content accuracy, execution quality, and brand consistency. Project management skills, with the ability to multitask, prioritize, and thrive in a fast-paced environment.
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Analytical & Technical Skills

Strong data analysis capabilities, with the ability to interpret performance metrics and apply insights to optimize onsite content and strategy. Experience with analytics tools, including Google Analytics (GA4), Adobe Analytics, Looker, Tableau, or similar platforms. Proficiency in A/B testing & CRO methodologies, with a strong understanding of user behavior analysis and conversion optimization. SEO expertise, with hands-on experience in keyword research, metadata optimization, and internal linking strategies. Technical aptitude, including a working knowledge of HTML, CSS, and UX principles to troubleshoot issues and collaborate with development teams. Advanced proficiency in Excel, Google Sheets, and data visualization tools for tracking KPIs and generating insights.

Why Join Us?

This is an exciting opportunity to take ownership of high-impact onsite marketing initiatives within one of the world's leading e-commerce companies. As an Onsite Marketing Specialist, you will play a key role in shaping Wayfair's digital customer experience, leveraging data, creativity, and strategic execution to drive engagement and conversion.


If you are a data-driven, detail-oriented, and results-focused marketer eager to contribute to a fast-growing global brand, we'd love to hear from you.

Assistance for Individuals with Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

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About Wayfair Inc.

Wayfair is one of the world's largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we're reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you're looking for rapid growth, constant learning, and dynamic challenges, then you'll find that amazing career opportunities are knocking.



No matter who you are, Wayfair is a place you can call home. We're a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair - and world - for all. Every voice, every perspective matters. That's why we're proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.



Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.