Job Description

Main purpose

We are seeking a professional, organised and proactive Marketing and Admissions Assistant to support our pupil recruitment working with our dedicated team at St Michael Abbey School. This is a rewarding opportunity to join a high-performing, close-knit team where you will play a key part in shaping the first impressions of the school and supporting families from initial enquiry through to enrolment. You will lead on promotional strategy, manage our website and digital presence, coordinate events, and oversee the full admissions journey with warmth and professionalism.

Accountable to:

Head Teacher & CEO

Responsible to:

Marketing & Admissions Manager

Benefits:

50% fee remission for children attending SMA (subject to standard admissions criteria and school policy) Free lunches provided during term time Pension scheme via NEST Cycle to Work scheme available

Key Responsibilities

Under the Admission & Marketing Manager's leadership:

Marketing & Communications

Develop and implement marketing strategies to increase awareness and pupil admissions Design and run targeted marketing campaigns, including social media and print Create compelling content that showcases school life, events, and pupil achievements Uphold and evolve the School's brand identity across all marketing materials Produce school publications including posters, banners, leaflets, videos, newsletters, and certificates Lead the design and delivery of the termly newsletter and other parental communications Capture (or coordinate the capturing of) event photography in line with GDPR and parental consent Attend and support school open events, fairs, taster days, and pupil recruitment activities (some flexibility in hours may be required)

Website & Digital Presence

Take responsibility for the ongoing development, accuracy, and visual impact of the school website.

Regularly update website content, including pages, news items, the events calendar, policies, and statutory information

Monitor and ensure compliance of the website with relevant legislation (e.g. GDPR, accessibility, safeguarding)

Maintain the website diary and ensure all school events are correctly published online and aligned with the internal school calendar

Plan and manage the school's digital strategy, ensuring a consistent and effective presence across platforms such as Facebook, Instagram, Twitter/X, and LinkedIn

Generate and schedule engaging, timely posts on social media, reflecting the ethos of the school

Admissions

Serve as the first point of contact for all prospective families

Manage admissions communications and data.

Coordinate visits, meetings, and follow-ups with prospective families

Maintain pupil roll changes and generate weekly reports

Collaborate with the Head on class placements and waiting lists

Assist with EY grants and liaise with the Bursar on registered pupils

Plan and organise Open Days and school tour events, ensuring a welcoming, informative, and professional experience for prospective parents and pupils

Administrative Support

Provide general administrative assistance when needed Be an active member of the First Aid team (training provided) Support the general smooth running of the school day and contribute positively to the wider school team Set an excellent example in terms of presentation, punctuality, and professionalism Undertake training and development as required

Person Specification

Essential:

Previous experience in an administrative, marketing or customer-facing role Strong organisational and time management skills Excellent attention to detail and accuracy Good written and verbal communication skills Confidence in working with families and agents from a wide range of backgrounds Ability to work independently and as part of a team Proficiency in Microsoft Office and willingness to learn relevant school systems (e.g. iSAMS) Commitment to providing a professional and welcoming experience for prospective families Understanding of the importance of confidentiality and data protection
Desirable:

Experience working in an admissions, marketing or customer service environment Experience with website or social media updates / content creation Familiarity with school admissions processes or independent education

Additional Information

Note

This gives a basic outline of the role and does not claim to be comprehensive. All members of staff are expected to play a full role in the life of the School as may be reasonably required of their position. Duties may vary from time to time and the post holder may be asked to undertake any reasonable task at the request of the Headmaster or Senior Leadership Team. Any role at the School can develop over time as appropriate. This is not contractual and therefore subject to change

Safeguarding Statement

St Michael Abbey School recognises the contribution it can make to protect and support pupils in School. The aim of this policy is to safeguard and promote our pupils' welfare, safety, health, and well-being by creating an honest, open, caring, and supportive environment. The pupils' welfare is of paramount importance.

Safeguarding and promoting the welfare of children is everyone's responsibility. Everyone who encounters children and their families has a role to play. To fulfil this responsibility effectively, all staff should make sure their approach is child centred. This means that they should consider, always, what is in the best interests of the child.

Equal Opportunities Statement

St Michael Abbey School welcomes applications from candidates from a diverse range of backgrounds. The school will recruit predominantly based on an applicant's relevant skills, experience, capabilities and potential for development. The ability to work collaboratively with others will also be considered.

If you have questions about our recruitment processes, or would like any support to access our recruitment process fully please do contact us at hr@sma-school.com

Recruitment Statement

St Michael Abbey School is committed to providing the best possible care and education for its pupils to and safeguarding and promoting the welfare of children and young people. The School is also committed to providing a supportive and flexible working environment for its entire staff. The School recognises that to achieve these aims it is of fundamental importance to attract, recruit, and retain employees of the highest calibre, who share this commitment

Job Type: Full-time

Pay: 25,000.00-29,000.00 per year

Benefits:

Company pension Cycle to work scheme Discounted or free food Free parking Health & wellbeing programme On-site gym Sick pay
Work Location: In person

Application deadline: 01/09/2025
Reference ID: SMA1708M&A
Expected start date: 01/10/2025