Job Description

As a key member of the Private Patients team, you will lead marketing and campaign activity to promote our services to patients, GPs, consultants, insurers, embassies, and other referral sources. You will manage our digital presence, including website development, SEO, social media, review platforms, and online advertising, as well as oversee non-digital marketing initiatives.

The role involves creating and executing content and campaigns, developing marketing plans, and supporting brand growth. You will work closely with senior managers across the Private Care Directorate to deliver professional events for prospective patients and referring organisations, including open days, presentations, and informal engagement opportunities.

Collaboration with service managers will be key to ensuring all patient-facing materials--online and written--are clear, professional, and aligned with our brand. You will also support the collection and reporting of patient feedback and satisfaction across both digital and offline channels.



The post holder will lead the planning and delivery of marketing campaigns to promote private services across digital and print platforms. This includes writing and proofreading content for brochures, emails, advertisements, patient communications, website updates, and social media. They will manage the production of marketing materials and work with approved external agencies to develop promotional resources, ensuring compliance with Trust procurement processes.

They will monitor campaign budgets, analyse performance, and report outcomes. The role involves conducting competitor analysis, supporting SEO efforts, and managing pay-per-click and social media activity. The post holder will collaborate with consultants and their teams to maintain accurate online profiles and ensure promotional activity reflects service offerings.

They will also support audience research, ensure patient-facing materials are clear and brand-aligned, and contribute to feedback collection and reporting. Cross-team collaboration is essential to support divisional projects and ensure consistent, high-quality marketing delivery.



Chelsea and Westminster Hospital NHS Foundation Trust is one of England's top-performing and safest trusts. We operate two main acute hospital sites--Chelsea and Westminster Hospital and West Middlesex University Hospital--along with award-winning clinics across North West London.



Our nearly 7,500 staff care for a diverse population of 1.5 million, providing full clinical services, including maternity, A&E, and children's services, plus specialist HIV and sexual health clinics. The Care Quality Commission rates us 'Good' in safety, effectiveness, care, and responsiveness, and 'Outstanding' in leadership and resource use.



We continually invest in our facilities, including a 30m expansion of critical care at Chelsea and Westminster and an 80m Ambulatory Diagnostic Centre at West Middlesex.



We are committed to equal opportunities and believe that diversity drives innovation and excellence. As part of our dedication to equity, we actively welcome applications from individuals from the global majority, veterans and underrepresented communities. We value the unique perspectives and experiences that diverse teams bring and are committed to creating an environment where all voices are heard, respected, and empowered to succeed.



If you haven't heard from us within three weeks of the closing date, your application was likely unsuccessful. Employment is subject to a six-month probationary period.



Some roles may require weekend shifts at multiple sites.



Roles and Responsibilities



Plan and deliver effective marketing campaigns across digital and print platforms.



Write and proofread copy for brochures, emails, advertisements, patient communications, and web content.



Manage production of marketing materials, including social media, website updates, and printed collateral.



Work with approved external agencies to develop and deliver promotional content, ensuring compliance with Trust procurement processes.



Monitor campaign budgets, track spend, and report outcomes.



Analyse campaign performance and competitor activity to inform future strategy.



Support SEO and digital content planning in collaboration with the communications team.



Manage pay-per-click campaigns and social media presence.



Maintain consultant profiles and support service promotion activities.



Conduct audience research and data analysis to guide targeting.



Ensure all patient-facing materials are clear, professional, and aligned with brand standards.



Provide support to Private Care and divisional teams on related projects and initiatives.