Job Description

Job Title:

Marketing and Communications Executive

Location:

Aura Care Living, Stratton Court Care Home, Cirencester

About the company

Aura Care Living is a growing, forward-thinking care group providing exceptional residential, dementia, and retirement living. We are passionate about creating warm, welcoming homes where residents feel valued, supported, and truly at home and where our teams are proud to work.

About the role

We are looking for a

creative, proactive Marketing and Communications Executive

to help shape and grow the Aura Care Living brand. This is a varied, hands-on role where no two days are the same -- perfect for someone who enjoys combining creativity with organisation. You'll play a key role in increasing brand awareness, strengthening community connections, and supporting enquiries through engaging marketing campaigns, digital content, events, and communications. This is an exciting opportunity to

help build a brand from the ground up

within a growing care group, with plenty of scope to bring ideas to life.

Key Responsibilities

Marketing & Campaigns

Plan and deliver marketing campaigns that support enquiries, occupancy, and brand awareness Monitor campaign performance and produce informative marketing reports Analyse marketing sources (website, social media, referrals, campaigns) to understand what's working and where to improve
Social Media & Content

Manage Aura Care Living's social media channels Plan and schedule content using a content calendar Create engaging posts that showcase life at the care home, including events, residents, and staff (with appropriate consent) Track engagement and suggest ideas to continuously improve content
Website Management

Keep the website fresh and up to date with news, events, and key information Ensure all content reflects Aura Care Living's values, tone, and brand identity
Events

Help plan, promote, and deliver events such as open days, community events, and seasonal celebrations Coordinate event materials, promotion, and on-the-day support
Awards & PR

Research relevant local and care sector awards Write and submit award entries, working closely with the wider team to gather information
Merchandise & Materials

Source and order branded merchandise and marketing materials Liaise with suppliers and manage small marketing budgets responsibly
General

Ensure all marketing activity aligns with Aura Care Living's values and care standards Maintain a consistent brand look and feel across all communications

Skills & Experience

Essential

Previous experience in a marketing or communications role Strong written communication and copywriting skills Experience managing social media for a business or organisation Well organised, with excellent attention to detail Comfortable working independently and managing your own priorities
Desirable

Experience updating websites or using a CMS Experience producing basic marketing reports and analysing performance Graphic design experience (e.g. Adobe or similar)
Personal Attributes

Creative, enthusiastic, and full of ideas Approachable and confident working with a wide range of people Reliable, self-motivated, and professional

Why Join Us?

A

flexible, part-time role

with the potential to grow as Aura Care Living expands The freedom to be creative and make a genuine impact A supportive, welcoming environment with a strong people-first ethos The opportunity to play a key role in shaping a growing care brand

Hours & Pay

One day per week (with potential to grow as the group expands) 20 per hour
(No agencies, please)

Job Types: Part-time, Permanent

Pay: 20.00 per hour

Expected hours: 7.5 per week

Work Location: In person