Job Description

Job Summary

Hamstead Hall Academy Trust is seeking an exceptional individual to lead our marketing and communications activity with creativity, energy, and professionalism. We're looking for an individual to support the Trust with all forms of marketing and communications. The key focus will be on raising the profile of the Trust and its academies, to drive pupil numbers, build engagement with stakeholders and foster connections with alumni, local community and organisations. Through a culture of connecting and conversing, the post holder will strengthen the relationships with all parts of the Trust's community, developing the narrative of our academies, as well as developing relationships with parents, staff and governors of the Trust.

Responsibilities

Support the Trust vision and objectives. Devise and implement a marketing strategy to enhance the profile and reputation of the Trust and its academies, to support increasing pupil numbers and attract new staff. Lead on marketing, internally and externally, to raise awareness of activities and successes of the academies. Implement a digital marketing and advertising strategy and lead digital campaigns using appropriate platforms. Support advertising, digital and non-digital media, and marketing materials including supporting open events / evenings etc. Conduct competitor analysis, bring new ideas and offer strong insight to current marketing trends. Create marketing campaigns to support admissions processes. Support the development of communication (printed and digital) including materials such as prospectuses, social media and other forms of communication. Network and build relationships with key stakeholders: feeder schools, staff at all levels, current and prospective parents. Actively research the competitor landscape for student admissions. Distribute information regarding the academies programme of extra-curricular activities as required Support with the logistics and smooth running of an annual programme of events such as school tours and open mornings / evenings etc Support academy events to ensure a positive experience from a customer facing perspective - for internal as well as prospective families. Photography / videography for social media and website use. Conduct feedback surveys to gain feedback on events. Attend feeder school events and internal admissions events to promote the Trust and engage with our wider community. Manage and update Trust websites, further developing a dynamic marketing tool and undertake website data analytics. Develop and manage the Trust social networking presence using relevant platforms that may include Instagram, Facebook, LinkedIn and other platforms. Develop social media management strategies. Manage internal media displays across academies within the Trust. Support with the production of blogs and develop content for advertising and other promotional activity. Support with media queries, responses or statements as required. Support the team as one of the first points of contact for Marketing or alumni communication. Create professional video photographic media for the websites, social media and other marketing mediums.

Requirements

Knowledge of social media/digital media production/digital marketing strategies. Experience in managing multiple organisations using a range of social media platforms including Facebook, Instagram, X, LinkedIn, YouTube etc. A strong understanding of analytical tools to track marketing performance is desirable. Proficient in professional digital media creation tools; graphic design and video production software. Experience with website content management systems Proficiency in Microsoft software packages; MS Office Suite, Excel, PowerPoint, Teams and SharePoint. Knowledge of GDPR legislation. Experience in creating professional print publications. Excellent copywriting and proofreading skills. Strong attention to detail, creative thinker. The ability to work both independently and as part of a team. Highly organised, good time management and the ability to work well within a busy pressured environment.
Job Types: Full-time, Permanent

Pay: 27,254.00-33,699.00 per year

Benefits:

Bereavement leave Company pension Cycle to work scheme Employee discount Free flu jabs Free parking Health & wellbeing programme On-site parking Referral programme Sick pay Work from home
Education:

Certificate of Higher Education (preferred)
Experience:

Marketing: 1 year (preferred)
Work Location: Hybrid remote in Birmingham, B20 1HL