Job Description

Do you have a passion for digital marketing, driving engagement, and delivering impactful campaigns that make a real difference? We're looking for a creative

Marketing and Communications Officer - Digital Lead

to join our team and help elevate our charity.

Location:

Worthing, West Sussex

Hours:

35 hours per week

Salary:

37,876 per annum
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What You'll Be Doing

As the Digital Lead within our Marketing and Communications team, you'll play a pivotal role in developing and executing data-driven digital strategies to increase awareness, drive engagement, and support lead generation across all areas of the charity.


Reporting to the Head of Marketing and Stakeholder Engagement, you'll lead on digital campaigns, SEO, social media, PPC, and website optimisation. You'll also work closely with internal teams and external agencies to ensure our digital marketing is aligned with brand standards and strategic goals.


This is a fantastic opportunity for a proactive, creative, and results-oriented digital marketer who enjoys working collaboratively and wants to make a difference in the local community.

Digital Strategy & Campaigns

- Take ownership of developing and delivering a results-driven digital marketing strategy. Lead the planning, execution, and optimisation of multi-channel digital campaigns, using data insights to shape decisions, maximise reach, and drive engagement.

SEO & Website Optimisation -

Implement SEO Strategies and manage content via CMS platforms (e.g. WordPress, Access Charity CMS)

Social Media Management & Content Creation -

Lead social media strategy and increase engagement with content creation, keeping up to date with trends across all social platforms (Facebook, Instagram, LinkedIn, X, TikTok)

Paid Advertising -

Significant hands-on experience with Google Ads, Google Analytics, and data reporting, as well as a proven track record in running successful campaigns from start to finish

Compliance, best practice & Analytics Reporting -

Ensure all digital activity meets GDPR, use analytics to shape content strategy

Collaboration and Project Management -

Work collaboratively with the small, busy marketing team, as well as supporting with internal campaigns and ensuring brand consistency

Generalist Marketing -

Produce written and visual content with tools such as Adobe Suite and Canva, support with events, fundraising promotions and internal communications.

About The Role

This is a hands-on and strategically important role where you'll work closely with service leads and the Head of Marketing to ensure

Guild Care's

digital voice is consistent, impactful, and aligned across all channels. From leading on brand-aligned digital campaigns and website optimisation to boosting engagement through social media, email, and paid advertising--you'll be at the forefront of our digital transformation.


You'll play a vital role in enhancing how we connect with our audiences, from service users to supporters, using data-driven insights to maximise our digital reach and impact.

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Ready to Shape Our Story?

This is the perfect opportunity for a digital marketer who combines creativity with analytical thinking and is passionate about making a difference. If you're looking to bring your digital expertise into a values-led charity with ambitious plans for the future, we'd love to hear from you.

Required Criteria

Skilled in social media strategy and content creation across major platforms (Facebook, Instagram, LinkedIn, X and TikTok) with a proven ability to grow audiences and improve engagement Confident using Adobe Suite and Canva and experienced in gathering and editing photo and video content for use across online and offline channels Experience using scheduling and content planning tools such as Hootsuite Experience managing or updating websites using CMS platforms Able to interpret data and analytics to inform and improve campaign performance Proven ability to manage complex campaigns on time and within budget, balancing multiple projects

Desired Criteria

Experience working in the charity or not-for-profit sector Understanding of brand guardianship and maintaining visual and tone-of-voice consistency across print and digital assets Experience using or managing digital asset management systems or self-service marketing resources

Skills Needed

Marketing, Reporting & Communication, Strategy Formulation, Digital Marketing and Advertising Skills, Website Updates and Developments, Communication

About The Company

Our story

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Guild Care was founded in Worthing in 1933 by visionary volunteers dedicated to supporting vulnerable individuals in the local community. Originally known as Worthing Council of Social Service, the organisation focused on alleviating poverty, isolation, and health challenges during difficult times. Over the following decades, Guild Care consistently expanded its services, proactively responding to the community's evolving needs.


In the 1950s and 1960s, Guild Care established innovative day centres and residential care homes, significantly enhancing life quality for older adults and individuals with disabilities. Adapting continually, the charity later introduced specialised dementia care facilities and tailored services for those with learning disabilities.


Today, Guild Care supports over 3,000 people annually across West Sussex through a range of community-focused services. Remaining true to its founding values, the organisation is one of Worthing's largest employers, powered by almost 700 dedicated staff members and the essential contributions of more than 300 volunteers, all united in making a meaningful difference.

Company Culture

Our vision

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Our vision is for all people in need of care to live fulfilling, safe and secure lives.

Our mission

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We will achieve our vision by ensuring our support and services are accessible, effective and lovingly delivered.

Our BELIEF values

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Brave

|

Engaging

|

Loving

|

Integrity

|

Everyone Matters

|

Free to Be Me

Our equality statement

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At Guild Care, we are committed to fostering a culture of inclusivity, respect, and equality. We believe that diversity enriches our organisation and enables us to better serve our community.


We are proud to be an equal opportunities employer. We welcome applications from individuals of all backgrounds, regardless of age, disability, gender, gender identity, marital or civil partnership status, pregnancy or maternity, race, religion or belief, sexual orientation, or socio-economic background.


Join us in our mission to make a positive difference in people's lives.

Company Benefits

At Guild Care, we are proud to offer a comprehensive benefits package designed to support our employees in every aspect of their lives--financially, professionally, and personally.

Health and Wellbeing

Your wellbeing is our priority. Staff benefit from an annual Wellbeing Day, free flu vaccinations, and confidential support through the BHSF Employee Assistance Programme. With schemes like Cycle 2 Work, free eye tests for eligible roles, and mental health support through the Care Workers Charity, we aim to promote a healthier, happier workforce.

Work-life Balance

We understand the importance of flexibility, offering favourable holiday terms, flexible working options, homeworking opportunities, and carers' leave to help you balance work with life's demands.

Professional Development

At Guild Care, your career growth is important to us. We provide progressive career pathways, mandatory training programmes, in-house learning opportunities, and access to professional qualifications, including accredited programmes and the Care Certificate.

A Supportive Work Environment

Join a local charity with over 90 years of history and a strong community focus. Employees enjoy supportive colleagues, job satisfaction, and opportunities to engage in events and fundraising activities. Our inclusive culture features initiatives such as length of service recognition, annual staff awards, and employee networking groups.


At Guild Care, we reinvest all our surpluses into our services, staff, and community, ensuring your work makes a meaningful difference every day.


Join us and be part of something extraordinary!


Vacation, Paid time off, Retirement plan and/or pension, Employee development programs, Employee discounts, Gym membership or wellness programs, Cycle to work, Referral bonus, Competitive salary, Long service recognition, Employee Assistance Scheme, Wellbeing Scheme, Blue Light Card, Work With Charities, Social Opportunities, Progression opportunities, Staff celebration events

Salary

37,876.00 per year