Job Description

Whytematter are delighted once again to be working exclusively with Grand Scale assisting them with the recruitment of an experienced Marketing and Comms specialist who is ready to dive right in with new creative ideas and concepts and take the lead on the development of a fresh commercially led digital marketing strategy. The ideal candidate will have a strong background in digital marketing, proficiency in managing MarTech platforms, excellent project management skills, and a focus on customer communications. Key Tasks and Responsibilities:

• Take ownership of the development and management of marketing activities, plans and budgets.

• Support the Chief Marketing Officers with client projects and engagements and build strong relationships with company stakeholders.

• Manage all digital marketing platforms and channels \xe2\x80\x93 building campaigns on a marketing automation platform, updating and optimising the company website and developing and implementing SEO strategies.
• Oversee the ongoing development of our website, working closely with our third-party web development team on projects, CRO initiatives and user journey enhancements.
• Manage Social Media to ensure alignment with marketing strategy and leverage social media to identify and acquire customers.
• Lead on the execution of lead generation and new product launch campaigns, including collateral development, email marketing as well as paid and organic social media activities.
• Customer Communication: Develop and implement engagement strategies for clear and timely communication with participants.
• Establish support systems to address inquiries and gather feedback, ensuring a personalised training experience.
• Project Management for Training Programmes: Create and manage comprehensive timelines for training programmes, coordinating resources efficiently.
• Implement project management tools to track performance, identify risks, and ensure successful programme delivery..
• Demonstrate excellent administration skills to streamline processes and workflows.
• Maintain organised records and documentation related to marketing and communications activities.

Minimum (essential) Requirements

• Substantial experience (3-5 years) in marketing, with clear evidence of success in prior roles.
• Experience in developing and implementing multi-channel marketing campaigns that drive business results and meet objectives.
• Demonstrable experience of running an engaging digital marketing or communications campaign to reach defined target groups using a range of content, platforms and tools.
• Good understanding and experience of CRM and marketing automation.

• Extensive literacy in the digital world with the aptitude to learn new tools, software and techniques quickly and intuitively.

• Ability to cultivate ideas, utilising creative writing while holding to branding and messaging direction and strategy.
• Analytical and data-driven mindset with a keen eye for detail and creative flair.
• A confident communicator who\xe2\x80\x99s able to build strong relationships and think commercially.
• Prior experience managing regular tasks and projects \xe2\x80\x93 someone with exceptional organisational skills as well as the ability to multi-task and adhere to deadlines.
• Willingness to learn and develop, as well as to contribute new ideas.
• Ability to be proactive, take initiative and work independently, with the capacity to adapt and be flexible.

• Highly proficient in Microsoft Office with advanced Excel skills.
• A \xe2\x80\x98can-do\xe2\x80\x99 attitude with a passion for solving problems and improving processes.

Salary 30K
If this sounds you the Whyematter team are keen to hear from you . Please email a CV to the link provided or call and ask for Kirsty/Mairead