Job Description

Job Summary

We are seeking a dynamic and results-driven Marketing & Events Executive to join our team. The ideal candidate will possess a strong understanding of marketing principles and strategies, and be responsible for planning, managing, and delivering all marketing, PR, and communications activity for Peggy's Pots, including both the Canton and Barry studios and offsite events. The role focuses on increasing brand awareness, driving event bookings, and maintaining strong relationships with collaborators and customers.

This role requires excellent communication skills, creativity, and the ability to manage multiple projects simultaneously. You will be responsible for developing and executing marketing campaigns that enhance our brand presence and drive business growth.

Key Responsibilities:

Marketing Strategy & Campaigns: Plan and execute seasonal marketing campaigns, including social media, email, and print promotion. Develop monthly themes and event calendars. Event Promotion & Coordination: Schedule and promote all onsite and offsite events through ResDiary, Google Calendar, and social media. Ensure events are well-communicated internally and externally. Content Creation & Social Media Management: Create, write, and schedule engaging content across Instagram, Facebook, and TikTok. Capture and edit photos and videos for promotional use. Partnerships & Collaborations: Pitch and secure partnerships with local businesses. Manage ongoing relationships and coordinate joint events and workshops. Customer Engagement & Communications: Write and send newsletters, respond to reviews and social messages, and maintain Peggy's Pots' friendly, community-focused tone of voice. Team Coordination: Brief staff on upcoming events, manage scheduling, and support training or new process rollouts. Reporting & Analysis: Track social media growth, event attendance, and campaign performance to guide future marketing decisions. Operational Tasks: Manage calendar updates, poster creation, and general marketing admin to keep all systems and materials up to date.

Experience

Proven experience in a similar marketing role. Understanding of the creative industry Strong knowledge of digital marketing tools including email marketing platforms and social media management tools, particularly Instagram, Facebook and TikTok. Demonstratable creative copywriting and content creation skills. Proficiency in Canva and Eventbrite Excellent analytical skills with the ability to interpret data and make informed decisions. Demonstrated leadership abilities with strong organisational skills and time management capabilities. Exceptional communication skills in English, both written and verbal, are essential for effective collaboration across teams.
Job Type: Full-time

Pay: 26,000.00-28,000.00 per year

Benefits:

Company pension Employee discount
Application question(s):

Drivers license
Work Location: In person