Job Description

Marketing and Packaging Executive

Job Type: Full Time

Contract: Permanent

Salary: 24,000 - 26,000

Work Location: Lifetime Brands Europe, The Hub, Nobel Way, Aston, B6 7EU

A Little About Us

At Lifetime Brands Europe, we are passionate about designing and delivering innovative, stylish, and functional homeware that enhances everyday living. As a leading supplier of kitchenware, tableware, and home decor, we represent a diverse portfolio of beloved brands including KitchenAid, KitchenCraft, MasterClass, La Cafetiere, Mikasa, Creative Tops, and more.

With a strong heritage and a forward-thinking approach, we blend tradition with trend to meet the evolving needs of consumers across the UK, Europe, and beyond. Backed by Lifetime Brands Inc., a global powerhouse in the homeware industry, we combine international reach with local expertise.

From product development and brand storytelling to retail partnerships and customer support, we are committed to excellence at every stage. Whether it's enhancing mealtimes, elevating interiors, or making moments memorable, Lifetime Brands Europe is here to bring inspiration into the heart of every home.

Some of Our Employee Benefits Include:

Hybrid Work -

WFH up to 2 days a week

BHSF - medical benefit cash plan Benefit Hub - discounted online platform for retail items, restaurants, days out and more On-site parking Modern offices EAP - support when you need it Employee of the month award Unbeatable Staff Sale Policy KitchenAid discount EV charging points Company events Paid day to volunteer for charities Life assurance scheme (3 x your annual salary) Long service rewards Additional annual leave at 5 and 10 years' service

Role purpose:

To fully support the COB and Branded buying teams in the creation, development and management of marketing assets including packaging and photography. To review current packaging in line with new orders placed and update artwork to meet legal changes and brand guidelines.

Packaging:

Proactive and creative development of all packaging for new products including customer own label in line with target product positioning, brand appeal and sales channel. Improving the design and performance of our existing packaging portfolio, and to ensure that opportunities to optimise costs are identified and realised. Designing and creating pack formats with the design team and suppliers which pass drop test and sustainability standards, whilst achieving cost and commercial objectives. This includes : Fully specifying pack sizes, formats, substrates and print finishes and fastenings, appreciating product type variance and sales channel requirements e.g. shelf sizes, ecommerce compliance. Writing pack construction or cutter guide briefs, sampling and testing packaging fit, safety and compliance. Creatively writing pack copy ensuring communication of key selling features, consistency with brand and customer identity including tone of voice and overall guidelines, legal requirements, pack format and any additional marketing communications e.g. QR codes, etc. Liaise with internal teams including the buying, design, QA and merchandising teams and external suppliers to ensure 100% critical path compliance. Extensive proofreading to ensure accuracy and consistency across multiple pack variances within and across multiple brands. Direct liaison with own label customers for ALL packaging projects and adhering to their own specific processes / requirements. Ensuring consistency of design, product detail, print and material specification. Checking and approving all artworks whether generated or supplied by their own label. Tracking supply source packaging process from proofing to gold seal standards. Managing all supplier packaging stocks for cost effective print production. Review sales analysis, competitors and market trends to recommend future packaging projects / rebranding exercises / pack formats. Review packaging and arrange updates reorders in line with the weekly reorder sheet.

Marketing:

Create engaging photography briefs to support brand and customer communications. Perform operational marketing processes; uploading content to platforms, proof reading and checking of print proofs, processing of product imagery, etc. To be the company ambassador and knowledge bank for our brands and ranges both internally and externally.

Essential experience :

Sole management of multi-faceted projects to tight deadlines An understanding of consumer goods NPD processes and / or experience of retail merchandising An understanding of retail and sales management Creative briefing to agencies, photographers, videographers and stylists including copywriting

Desired experience:

Knowledge of packaging cutter guides and artwork creation. Experience of working with overseas suppliers. Knowledge of print processes, finishes and materials. Awareness and knowledge of sustainable materials and legislative changes.

Technical / Functional skills:

Exceptional project and critical path management skills. Strong verbal communication skills & excellent written communication skills. Exceptional attention to detail and accuracy. Problem identifier / problem solver. Proficient user of software and technology, from file transfer and data management to MS office tools such as Word and PowerPoint (or Google Docs equivalent). Preferable to have advanced Excel skills e.g. VLookup and Illustrator / Photoshop skills / Trello knowledge. Starter / finisher.

Key Performance Indicators:

Management of single SKU projects to achieve critical path deadlines. Efficiency ratings in all elements of packaging creation e.g. cutter creation, artwork amends, proof approvals, cost savings.

Key contacts:

Buying Team including international sourcing team Design Team Quality Assurance Team Marketing Team

Our recruitment process

Our first sift of CV's will start Monday 2nd February 2026

1st stage interview with a member of the HR team will take place no later than Friday 6th February 2026

Final stage interview with the hiring manager will take place on 10th and 11th February 2026

Job Type: Full-time

Pay: 24,000.00-26,000.00 per year

Benefits:

Company pension Employee discount Free parking On-site parking Paid volunteer time Transport links Work from home
Ability to commute/relocate:

Birmingham B6 7EU: reliably commute or plan to relocate before starting work (required)
Application question(s):

Please describe what experience you have working collaboratively with Quality Assurance and Merchandising teams What experience you have working with packaging where legal compliance, logistics like shelf sizing and e-commerce compliance.
Work authorisation:

United Kingdom (required)
Work Location: Hybrid remote in Birmingham B6 7EU