Job Description

Overview

We are seeking a Marketing apprentice to enhance our marketing efforts and support our growing manufacturing business whilst being support to build and grow your knowledge. You will play a key role in analysing customer, market, and campaign performance data to guide decision-making, identify growth opportunities, and support the launch of new products.

This multifaceted role also involves developing marketing materials, managing social media and website presence, organising events, and contributing to branding and new product development. Working closely with a small and dynamic team of two, you will help ensure that our marketing activity is evidence-driven, measurable, and effective.

Annual wage

Starting salary - 16,000 After an initial 3-month period - 17,000 At the end of our standard 6-month probationary period to raise this to 18,000

Training course

Multi-channel marketer

Hours

Monday - Friday, 9.00am - 5.30pm.

40 hours a week

Duration

18 Months

Key Responsibilities

Analyse customer, market, and sales data to provide actionable insights for campaigns and product launches. Support the development of all current and new products, from initial concept through to production and first delivery. Monitor and report on the performance of marketing activities across digital and traditional channels. Develop engaging marketing and social media content. Support the organisation and preparation of sales and marketing materials, including sales literature, presentations, labels, and more. Collaborate on advertising, web marketing, PR, and email campaigns, managing large-scale promotions across the marketing mix. Assist in organising and attending events and exhibitions to connect with clients and drive sales. Conduct research and analysis of market trends and target markets. Provide insights on market and competitor information. Liaise with other stakeholders within the business.

Key Attributes

Basic understanding of the full marketing mix, including product marketing, brand marketing, events, and digital marketing. Familiarity with digital marketing platforms. Excellent communication skills, both written and oral, with the ability to present information effectively. A positive, can-do attitude and a strong commitment to teamwork. Proficiency in Microsoft Office, particularly Excel (intermediate level required). Ability to work under pressure and meet tight deadlines. Strong planning and organisational skills, with the capacity to manage multiple projects simultaneously. Proactive, highly self-motivated, and detail oriented. Willingness to travel as needed, including international travel for exhibitions, as well as visits to factories and customers

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

JBC SKILLS TRAINING LIMITED

Your training course

Multi-channel marketer

Equal to Level 3 (A level)

Your training plan

The structured part of your apprenticeship training will be provided by JBC Skills Training, we are a specialist technical IT training provider.

You will also learn on-the-job, working alongside experienced colleagues.

MODULE 1

Marketing Campaigns

In this module, we deliver the components of a marketing campaign. We teach learners how to build a successful marketing campaign and conclude the week with a highly developed marketing report, that learners can transfer directly into their workplace.

Over 5 days we deliver:

Company Structures Marketing Fundamentals Brand Management-Vision, Values and Mission Marketing Campaigns-Briefs, Target Audience Competitor Analysis Marketing campaign, Analytics, KPI's, Data and Reports Campaign Reports & Presentations

MODULE 2

Offline Marketing

During this module, the apprentice will learn how to create offline marketing content that drives a return on marketing investment and how this can be adapted for online channels.

Over five days, we deliver

Event marketing and management Budget management Digital print content creation Taking offline marketing campaigns online

MODULE 3

Data-Driven Marketing, Channels

Insights &Design

In this module we cover effective multi-channel marketing through email, social and video and paid campaigns. We teach learners how to use AI tools to become more efficient data-driven marketers and provide the essential skills needed to evaluate, analyse and optimise the effectiveness of their marketing campaigns.

Over five days, we deliver:

Social media content creation Search engine optimisation (SEO) Website design & management Email marketing Leveraging marketing AI tools & platforms Creating professional marketing reports
Training dates will be confirmed once you start the apprenticeship.

Delivery is fully remote via classroom training.

Requirements

Essential qualifications

GCSE English (Grade C (4) or above) essential GCSE Maths (Grade C (4) or above) essential

About this company

Our Client is a privately-owned UK manufacturer of consumer products based in Coventry, West Midlands. Established in 1978, they supply major UK retailers in categories including storage, garden, food storage, and housewares.

After this apprenticeship

Ongoing career development and progression opportunities upon completion of the apprenticeship.
Job Types: Full-time, Apprenticeship

Pay: 16,000.00-18,000.00 per year

Ability to commute/relocate:

Coventry CV5 6BP: reliably commute or plan to relocate before starting work (required)
Application question(s):

Why you are interested in a Marketing apprenticeship and what skills you have that you would be able to utilise within the opportunity?
Education:

GCSE or equivalent (required)
Licence/Certification:

driving license (preferred)
Location:

Coventry CV5 6BP (preferred)
Work Location: In person