Job Description

About Us

We are a growing PBSA (Purpose-Built Student Accommodation) operator providing high-quality, community-driven living spaces for students across the UK. Our mission is to deliver exceptional student experiences through well-designed accommodation, responsive service, and engaging lifestyle initiatives.

As we continue to expand our portfolio, we're looking for a proactive and creative

Marketing Assistant

to support the execution of marketing campaigns, digital engagement, and on-the-ground activities across our student residences.

Role Overview

The

Marketing Assistant

will play a key role in supporting the day-to-day marketing operations -- from social media content and digital campaigns to local activations and events. This role is ideal for a highly organised, detail-oriented individual with a passion for marketing, branding, and the student housing sector.

Key Responsibilities

1. Campaign Support

Assist in planning and executing integrated marketing campaigns across digital, print, and experiential channels. Coordinate promotional activities to drive enquiries and bookings during key sales periods. Liaise with creative agencies, photographers, and suppliers to ensure timely delivery of marketing materials.

2. Digital Marketing & Social Media

Manage and schedule content across social platforms (Instagram, TikTok, Facebook, LinkedIn, etc.) to engage the student audience. Monitor social media trends and performance, providing insights and recommendations. Update and maintain website content (news, offers, events, property information). Support SEO and paid digital campaigns by tracking performance metrics.

3. CRM & Data

Assist with email marketing campaigns, including copywriting, design, and segmentation through CRM tools. Maintain marketing databases, ensuring lead data is accurate and up to date. Track and report campaign performance (traffic, conversion rates, enquiries).

4. Events & On-site Marketing

Support the planning and delivery of open days, student fairs, and community events. Coordinate on-site marketing materials such as signage, banners, and posters. Build relationships with local universities, student unions, and partners to enhance brand visibility.

5. Brand & Content

Assist with creating engaging photo, video, and written content that reflects the brand identity. Support the production of marketing collateral (brochures, flyers, digital assets). Ensure brand guidelines are maintained across all materials and communications.

Key Skills & Attributes

Strong organisational skills and ability to manage multiple projects. Excellent written and verbal communication. Creative mindset with a good eye for design and attention to detail. Competent using digital marketing tools (Meta Business Suite, Canva, Mailchimp, Google Analytics, etc.). Confident working both independently and as part of a collaborative team. Enthusiasm for student culture, property, and marketing trends.

Qualifications & Experience

Degree (or equivalent) in Marketing, Communications, Business, or related field. 1-2 years' experience in a marketing role (experience within PBSA, property, or hospitality is an advantage). Familiarity with digital marketing platforms and CRM systems. Experience using Adobe Creative Suite, Canva, or similar design tools is desirable.
Job Type: Full-time

Pay: 24,420.00-32,000.00 per year

Benefits:

Company pension Cycle to work scheme On-site parking Private medical insurance Sick pay
Work Location: In person