Job Description

Introduction:

We are looking for someone to join our marketing team and develop, build & launch marketing activities for two of our product lines. We have ambitious growth plans over the next few years and we want you to be a key part of our success.

What you will be doing:

Your primary focus will be to develop campaigns for our IT Support & Bespoke Software product lines that:

Generates inbound and outbound leads that lead to us winning new business. Helps us to establish/ maintain our brand/ brand identity across our identified customers and target audience.
Our IT Support function is well established - we have a current base of loyal customers who we perform a range of onsite & Remote IT work for. This ranges from break & fix through to consultancy, Server support and a range of other services. The challenge here is to develop initiatives and campaigns that generate leads that will enable our sales team to win new customers.

Our Bespoke Software function is at the start of its journey. We need campaigns & marketing initiatives that raise awareness of what we can do and looks to educate prospective customers on the merits of software and how it can benefit businesses, again with the aim of generating leads to pass onto our sales team with the aim being that we gain new customers as a consequence of your marketing work.

You will be working closely with our sales team and our commercial directors to run campaigns efficiently, generating interest from pre-defined targets and promoting messages about our company and our solutions to them. We want this position to grow outwards so that in time you have a team of marketers working underneath you for each of the product lines mentioned above.

As well as working on marketing initiatives you will work closely with our Head of Enterprise Architecture on both marketing strategy and plans to evolve marketing for the above product lines so it is as successful as possible.

You will be:

identifying target audience and evaluating market trends Creating and managing marketing campaigns across various channels, including digital, print and traditional. Communicating with prospects and existing customers to generate new leads for our business disciplines. Ensuring our marketing campaigns are ran on time and on budget and deliver the results needed to fuel the business with new customers

What we are looking for

Someone who understands that marketing is responsible for generating new business via leads and owns this responsibility. Solid knowledge of marketing principles, techniques and best practices Creative thinker with the ability to generate innovative ideas for marketing campaigns Proficient in marketing tools and platforms
Job Types: Full-time, Permanent

Pay: 22,000.00-28,000.00 per year

Benefits:

Additional leave Bereavement leave Company events Company pension Free parking Health & wellbeing programme On-site parking
Experience:

Marketing: 1 year (preferred)
Work Location: In person