Job Description

Job title: Marketing Assistant, National Art Pass
Reports to: Recruitment Marketing Manager
Responsible for: Supporting the planning and delivery of marketing activity to drive awareness, engagement and conversion for Art Fund's membership, the National Art Pass.
Working pattern: hybrid, minimum 2 days in office in London
1. About my role
We're looking for someone to support the planning and delivery of marketing activity to drive overall growth for The National Art Pass. This is a fantastic opportunity to join the membership team at one of the UK's leading arts organisations and support Art Fund's mission to share great art and culture.
You'll play a key role in the delivery of multi-channel campaigns across paid, owned, and earned media - from briefing stand-out creative assets and engaging email journeys, right the way through to analysing and reporting on results. The ideal candidate will be proactive, organised and collaborative, with experience in a results-driven marketing environment.
2. How we work
Collaborative & Inclusive
We work together to achieve success and make the most of opportunities
We value contribution - ensuring everyone's voice is heard and everyone's experience matters
We keep up to date with internal and external activities - proactively reaching out and positively responding to requests for support
We care about each other, respecting and appreciating differences, so that everyone feels included
Curious & Innovative
We try new things
We ask questions
We encourage openness and ideas
We embrace change
Expert & Impactful
We do our best work, are clear on priorities and understand sometimes priorities change
We make decisions based on insights and measurable results
We communicate on a diverse range of subjects in ways that are accessible to everyone
We share our knowledge and expertise, and draw on that of others, to get things done
Trusted & Trusting
We're open and honest with each other, giving and receiving constructive feedback
We trust others to involve us at the right time
We are trusted, and trust others, to do their best work and deliver on time
We celebrate success, learn from mistakes and have a no blame culture
3. Key accountabilities
Campaign planning and implementation
Work with the Marketing Manager to plan, implement and deliver nationwide marketing campaigns to promote the National Art Pass - collaborate with media and creative agencies (and other third parties) to ensure campaigns are delivered to schedule. Liaise with internal stakeholders to seek approvals on deliverables. Undertake a range of tasks including conducting research, writing briefs, obtaining quotes, drafting copy, reviewing proofs, updating webpages, and overall ensuring high-quality and accurate deliverables.
Creative asset delivery
Assist in briefing and project-managing the delivery of creative marketing assets, from print materials to social influencers ads, that reflect the Art Fund's visual brand identity and clearly communicates its proposition to diverse audiences - ensuring creative work is delivered on schedule. Work in close collaboration with the Design team to gain image permissions and seek relevant approvals from stakeholders as needed.
Email and marketing automation
Help plan and deliver email communications, working to improve customer journeys, nurture leads and drive new membership sales. Ensure all communications are delivered on schedule with regular reporting on results. Identify areas for improvement and initiate optimisations.
Reporting and measurement
Evaluate the effectiveness of campaign activities against defined KPIs through systematic testing and the use of analytics tools. Work with the Marketing Manager, Digital Experience team and external suppliers to make data-driven recommendations for continuous improvement to website conversion rates as well as enhancements to targeting and creative approaches.
Digital experience
Help improve the overall recruitment experience for prospective members by collaborating with the Digital Experience team to help improve landing page and checkout experiences. Work with Content team to identify and brief content requirements for the acquisition customer journey, including listicles and articles to also use in email comms. Work with the Social Media Manager to deliver organic social campaigns for the National Art Pass. Provide assistance in testing digital developments around the member experience and work with appropriate teams or suppliers on improvements and fixes.
Innovation
Regularly contribute ideas for new promotions, content, and ways to improve membership growth based on research, audience insights, and results.
Other:
To work within Art Fund policies and procedures including, but not limited to, health and safety, data protection, sustainability, procurement, AI, technology and equality, diversity and inclusion
To actively participate in the wider life of the Art Fund
To undertake other duties as requested by the Art Fund from time to time
4. About me
Knowledge
Experience of working as part of a busy, results-focussed marketing team.
Some experience of working and liaising with external suppliers, partners or third-party organisations.
Experience of working in museum and gallery sector
Skills
Highly competent at using MS Office programmes
Knowledge of email marketing systems or similar digital marketing communication platforms
Knowledge of online and offline marketing practices
Some knowledge of breadth of UK museums and galleries
Familiar with Google Analytics or other web analytics tools
Familiarity with creating utms and trackable website urls
Familiarity with CRM systems in a marketing context (ex. create segments for email comms)
Experience
Acute attention to detail
Excellent copywriting and editing skills with the ability to produce high quality, creative and effective marketing material
Excellent organisational skills with the ability to handle multiple tasks simultaneously and prioritise accordingly
Ability to work under pressure and to deliver to deadlines
Ability to build and maintain effective working relationships with colleagues at all levels, both internally and externally, while demonstrating professionalism
Excellent communications skills, both written and verbal
Good negotiation and influencing skills
Experience working with external media and creative agencies to deliver marketing activity across a variety of channels
Experience briefing design teams to deliver creative assets
Personal Attributes
Ability to work as part of a team, yet capable of working very well independently
Passionate about a career in marketing, with an ambitious, results-driven and proactive mindset.
Flexible and creative approach
Excellent interpersonal skills
A passion for museums and galleries and art in general

Skills Required