Job Description

Ref#:

W171147

Department:

Marketing

City:

London

State/Province:

London

Location:

United Kingdom

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.




At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

The Brand Marketing Associate role will cover 59 stores in 14 European countries & will both co-create & implement a fully considered marketing plan which is both brand appropriate & market right to acquire & secure the loyalty of customers in a high paced & ambitious environment.



The role requires an ambitious, confident & persuasive individual who is highly comfortable in high-scale project management involving several internal & external stakeholders - Marcom & Commercial peers as well as several external partners.



Over and above these core skills this role requires someone with a genuine passion & feel for the Ralph Lauren brand, strong interest in fashion & the ability to create meaningful moments for customers.

Essential Duties & Responsibilities

Assist with the creative ideation, production and delivery of new projects, event concepts, hospitality and gifting initiatives which drive awareness, engagement and desirability Partner cross-functionally to ensure flawless implementation of all operational logistics (Creative, Hospitality, Operations, Retail, Asset Protection, Legal, Procurement...) Own the coordination of all key logistics surrounding initiatives & events: + Pre-event duties include but not limited to creating event briefs, briefing and printing of invitations and other key event collaterals, developing branded elements and coordinating timely delivery per project, sourcing new vendors & cultivating strong supplier relationships, AV briefing, casting models and hosts, gifting, inventory management and supporting with pre-event deliveries & logistics
+ Post-event duties include assisting with arranging post-project logistics, receiving and organizing all photography assets, and supporting with key internal and external post-project debriefs
Champion brand guidelines & always on elevation journey at all touchpoints/across all teams Strategize & orchestrate seasonal content for the channel working with Agencies, European Buyers, Creative & Brand Teams Manage the implementation & reporting of Print & Digital Out-of-home advertising campaigns in line with the phasing time & in response to trade Work with & contribute to the performance & digital marketing team to ensure brand credentials are well integrated & fully considered strategies are developed & executed Contribute to monthly communication to the RL retail organization sharing roadmaps & supporting documents in a clear, timely & organized manner Support with budget management & reporting through ownership of POs, collaborating with finance & liaising with vendors Help identify innovative ideas to guarantee strong brand awareness & engagement

Experience, Skills, and Knowledge

Understanding of the fashion ecosystem, on/offline & omnichannel Previous Experience: relevant experience in Marketing Fluency in English language is required, additional languages are a plus The candidate must have the right to work in the UK

Person Specification:


You will be a creative, innovative & an extremely organized individual with attention to detail who is skilled at relationship building with internal and external stakeholders Excellence in project management Demonstrates poise, good judgment, and a consistently positive attitude, especially under pressure Willing to go the extra mile to deliver on responsibilities Proven experience of running projects 360 from ideation to post-campaign analysis Great communication skills, both verbal and written High proficiency in Microsoft Office with focus in Powerpoint and Excel Experience in a result driven & fast-paced omnichannel environment Possess a good understanding of the fashion market, brand positioning & trend analysis Proficiency in reading and analysing data * Strong collaboration and influencing skills