Job Description

Marketing & Brand Specialist

Location:

Luton

Hours:

Full-time, Monday-Friday, 8am-5pm

Salary:

27-30k

Role Purpose

We're looking for a creative and strategic Marketing & Brand Specialist to lead Inspire FM's marketing and communications. This role will shape and deliver impactful campaigns that strengthen Inspire FM's brand, deepen community engagement, and ensure a consistent, compelling voice across radio, digital, and event platforms.

You'll combine strategic planning with hands-on delivery -- developing creative campaigns that connect with our audience and amplify Inspire FM's mission to inform, educate, and inspire.

Key Responsibilities

Strategy & Campaigns

Develop and deliver an annual marketing and communications strategy aligned with Inspire FM's vision and goals. Plan and execute integrated campaigns across digital, print, PR, and on-air channels. Use audience insights and analytics to guide campaign planning and evaluate performance.

Brand & Creative Direction

Maintain and evolve Inspire FM's brand identity across all touchpoints. Ensure consistency in tone, design, and messaging across materials and platforms. Oversee production of marketing assets, including publications, email templates, and multimedia content.

Communications & PR

Lead Inspire FM's marketing and omni-channel communications strategy, including PR, newsletters, and press releases, to effectively communicate key messages and successes. Build and nurture relationships with media outlets and manage proactive and reactive media engagement. Develop compelling case studies and success stories that showcase community impact.

Digital & Social Media

Oversee Inspire FM's digital presence across website, app, and social media platforms. Manage email marketing campaigns, audience segmentation, and performance reporting. Work with the digital team to align traditional and digital marketing efforts. Monitor analytics and KPIs, providing insights and reports to inform future strategy.

Team Collaboration & Events

Collaborate closely with the marketing and production teams, supporting project delivery and creative development. Work cross-functionally to ensure marketing activities align with organisational goals. Support flagship events -- such as Inspire Eid and The Big Iftar -- with promotional strategy and execution.

Internal Communications & Culture

Contribute to effective internal communication and staff engagement. Champion Inspire FM's brand values and foster a culture of creativity and collaboration.

Note: This job description is not exhaustive. Duties may evolve in line with organisational needs.

Person Specification

Essential

Minimum 3 years' experience in marketing, communications, or digital media. Proven success in developing and delivering multi-channel campaigns. Strong copywriting, editing, and visual communication skills. Experience collaborating across departments and managing creative projects. Proficient in marketing tools such as Google Analytics, Meta Business Suite, Canva/Adobe CC, and Mailchimp.

Desirable

Degree or CIM qualification in Marketing or Digital Media. Experience in community media, broadcasting, or the charity sector. Understanding of Islamic community values and networks. Awareness of accessibility and inclusive communication standards.

Why Join Inspire FM?

Inspire FM is a community-driven radio station and media platform that aims to uplift, educate, and connect people across Luton and beyond. You'll be part of a passionate team using creativity and communication to make a real difference.

To Apply:

Please send your CV and a short cover letter outlining your experience and why you'd be a great fit for this role to

info@inspirefm.org

by Friday

21st November 2025.

Job Types: Full-time, Permanent

Pay: 27,000.00-30,000.00 per year

Work Location: In person