Job Description

Marketing Campaign & Content Manager J

ob Description

Role:

Marketing Campaign & Content Manager

Location:

Hybrid / Remote (UK-Based Preferred)

Reports to:

Head of Growth

Salary:

40-55K + Benefits

Niico

Background:

Niico is an Intelligent Automation platform that supports Education and Healthcare clients to drive operational efficiency whilst improving customer experience.

Our Vision

Our vision is a future where automation technologies work hand-in-hand with humans to empower organisations to achieve their full potential.

Objective of the role:

We are seeking a hands-on, versatile

Marketing Campaign & Content Manager

to lead the development and execution of compelling marketing campaigns and content across digital channels. This role is ideal for a marketer who loves both creative storytelling and operational delivery, with a passion for driving qualified leads and brand engagement.

Key Responsibilities:

Write, edit, and manage campaign assets: email sequences, landing pages, ad copy, guides, blogs and social content Collaborate with the Head of Growth to launch GTM campaigns that drive MQLs and sales pipeline Manage marketing calendars, campaign timelines, and content delivery schedules Build and deploy marketing assets in HubSpot, including emails and workflows Support repurposing of video and podcast content into social-ready assets Edit, brand, and manage short-form video content such as product demos and explainer clips for marketing use Conduct keyword and topic research to inform SEO-led blog, web, and campaign content that improves search visibility



Assist with planning, writing, and scheduling regular email newsletter campaigns to nurture leads and engage existing audiences Own brand voice and ensure consistent tone across all content Track and report on content and campaign performance weekly

Required Skills & Experience:

3-5 years in B2B marketing, ideally in SaaS, tech, or agency environments Excellent copywriting skills with an eye for conversion-driven messaging Experience managing multi-touch marketing campaigns across digital channels Familiarity with HubSpot (or similar marketing automation/CRM tools) Basic video editing and branding skills (Canva, Adobe Premiere, or similar) Good understanding of SEO fundamentals, including keyword research and on-page optimisation Experience building and sending email campaigns or newsletters Ability to work in fast-paced, collaborative environments Strong organisational skills and attention to detail

Desirable:

Experience with basic graphic design (Canva, Adobe Suite) Understanding of SEO, paid social, or lead gen best practices Interest in AI, automation, or tech sectors

What Success Looks Like (First 6 Months):

3-5 GTM campaigns executed with measurable impact 2+ lead magnets created and launched Social and email engagement rates consistently trending upward Assets delivered on time, aligned to GTM roadmap and brand standards

To Apply:

Email careers@niico.ai with your CV and a portfolio or writing samples that demonstrate your ability to drive B2B engagement.