Job Description

Salary:

Salary up to 35,000

o Location:

Manchester

Marketing Campaign Automation Executive - Payroll

Salary up to 35,000

Location

Manchester

Purpose

Reporting e to the genuine growth of the marketing team at BrightHR, an exciting new role is available for a passionate, analytical, and highly organised marketing automation executive.


You'll help evolve current automation processes and identify new opportunities and areas for improvement - whether for new lead acquisition or client retention.


You'll join a supportive marketing team in the heart of Manchester, working in a fast-paced environment where no two days are the same.

Hours of work

Monday - Friday 9am - 5:30pm

Day-to-day responsibilities include but are not limited to the below:

Support marketing team members with strategic expertise, setting up and monitoring Marketo campaigns and automations Build, manage & optimise nurture journeys for all key prospect and customer journeys and trigger points Develop SMS touchpoints within automation journey's Monitor overall Marketo performance and health Build and evolve new campaigns and programs within the Marketo automation platform (e.g. newsletters, email nurture campaigns, webinars, events and gated content). Create and implement A/B testing campaign testing schedules to identify the best performing setups and segmentations. Working with wider stakeholders, help drive the client communication to increase usage and aid overall client retention. Routinely audit the lead database to ensure data is high quality and highly segmented, whilst helping ensure we remain compliant. Assist with ongoing campaign analysis and reporting. Work with the CMO and Associate Director of Digital Performance to reach channel growth targets

Key requirements

Required skills and experience


Experience with Marketing Automation software (preferably Marketo) Strong email marketing and campaign experience Strong communication skills Analytical and detail orientated Excellent time management, and ability to meet deadlines

BrightHR Benefits

Enhanced holidays - 25 days increasing to 27 after 2 years' service and 28 after 5 years' service (22 Days for Field Sales) Private health care cover after 5 years' service New business referral scheme Access to Health Shield Access to the EAP service Refer a friend scheme Paid birthday leave Pension scheme contribution increasing to 5% after 5 years' service and again to 7% after 7 years' service Group life insurance Eye care contribution Free fruit (office-based staff) Travel Season Ticket loan scheme Milestone recognition Discounted products - Manchester City centre parking (AO Arena) / First Bus Travel Club Membership / Microsoft Home User programme / Anglian Home Improvements Pace health Club (situated in the park Inn) discounted gym membership and spa treatments Park Inn 20% food and drink discount New Century 20% food and drink discount Revolution De Cuba 20% food and drink discount Cycle 2 Work scheme after probationary period
On site Gym Bright Exchange perks

Values & Behaviours

Living the company values of We care, We take action, we innovate, we inform, and we do the right thing We lead by example and recognise those living our values We drive the narrative by inspiring and engaging our team We collaborate with rigor and embrace diversity of thought We deliver with a united voice We take ownership by staying close to team performance by Super Coaching and Walking the Walk We keep our approach simple and stick to the playbook to deliver on promise We think critically and commercially, assess the situation before jumping to the solution

We are BrightHR; the only software powered by HR, health & safety, and legal experts. Everything you need to simply manage your staff, all in one place, PLUS free tools to set your business apart.


We are on a mission to transform people management for businesses. We've been making life easier for employers since 2015 with our range of innovative software, are providing HR, H&S, and business support to over 95,000 businesses globally.


We are a people business. The market moves quickly and so do we. We put the customer first, working hard and always looking ahead, purposefully innovating to ensure peace of mind.


BrightHR is an Equal Opportunity and Disability Confident Employer, committed to diversity and inclusion without regard to protected characteristics.