to lead the development and execution of data-driven marketing initiatives focused on
sales pipeline
growth
and
lead generation
. This role will be pivotal in orchestrating marketing campaigns across face2face, email, CRM platforms, paid media, and sales enablement tools to convert leads into loyal customers.
The ideal candidate will have a proven track record in managing CRM systems (such as HubSpot, Salesforce, or similar), aligning marketing efforts with sales objectives, and optimising multi-channel campaigns to achieve measurable results. While CRM integration is a critical aspect of the role, the primary focus is on demand generation--planning, executing, and refining campaigns that directly impact pipeline growth and customer acquisition.
Experience in B2B and industrial sectors is advantageous, particularly where sales cycles are complex and require multi-touch engagement across digital and human channels.
Campaign Management
Design, execute, and manage integrated marketing campaigns aimed at lead acquisition and sales enablement.
Collaborate with Group Marketing, Sales, and DML leadership teams to ensure campaigns are aligned with revenue goals.
Focus on driving measurable impact through content syndication, paid advertising, digital nurture programs, and sales collaboration.
CRM & Sales Integration
Own the CRM platform to manage customer segmentation, scoring, nurture flows, and campaign effectiveness tracking, supporting lead lifecycle management.
Maintain data hygiene, enable sales visibility, and ensure clear lead handoff processes that integrate with overall campaign strategies.
Lead Generation Strategy
Develop and implement strategies to capture, qualify, and nurture leads across multiple channels.
Continuously optimise funnel performance through A/B testing, retargeting strategies, and segmentation.
Leverage account-based marketing tactics when appropriate to support enterprise outreach and sales enablement.
Performance Analysis
Monitor campaign performance using KPIs such as conversion rates, cost-per-lead (CPL), lead velocity, and marketing-influenced pipeline.
Produce reports and insights to iterate and improve future campaigns.
Content & Channel Collaboration
Work with content and creative teams to ensure consistent messaging, tone, and value propositions across channels.
Partner with internal and external stakeholders to produce tailored content that resonates with technical buyer personas.
Coordinate with digital marketing for campaign delivery across social, web, and display ads.
What you will need
3-5+ years of experience in marketing campaign management with a strong focus on B2B lead generation.
Hands-on experience with marketing automation and CRM tools (e.g., HubSpot, Salesforce, Marketo, Pardot, LinkedIn Navigator, Seamless.AI).
Strong understanding of the sales funnel and how to optimise each stage through marketing efforts.
Analytical mindset with the ability to interpret data and translate it into actionable strategy.
Excellent project management, organizational, and communication skills.
Experience working cross-functionally with sales, content, and product marketing teams.
Experience in SaaS, tech, or a high-growth startup environment.
Familiarity with A/B testing, email segmentation, and personalization strategies.
Understanding of compliance regulations related to digital marketing (e.g., GDPR, CAN-SPAM).
What's in it for you
Salary -
Highly competitive
Bonus -
Performance related bonus scheme
Annual Leave -
25 days, plus statutory holidays
Private Healthcare -
Able to add family members at an extra cost
Working Hours -
Monday to Friday on-site
Lunch -
Free lunch and breakfast provided onsite alongside snacks
Who we are
DEEP is an international design and engineering company on a mission to make humans aquatic. We're doing this by advancing ocean exploration through the development of new technologies that will enable humans to live and work in underwater environments for longer periods of time.
95% of the ocean is unexplored. Countless discoveries are waiting to be made, and knowledge gained, that will benefit our planet and all of humanity. The challenge is access, and that's where DEEP comes in. We're building subsea human habitats to enable research at depth and increase our understanding of the ocean, so we can help protect it.
DEEP Manufacturing
DEEP Manufacturing, based in Avonmouth (Bristol) offers advanced manufacturing capabilities and expertise in large-format metal additive manufacturing, rapid prototyping and material testing. Our advanced manufacturing facilities include a state-of-the-art robotics suite, offering 3D printing services and Wire Arc Additive Manufacturing (WAAM) capabilities which means we can deliver manufacturing projects in less time and at lower costs compared to traditional manufacturing processes.
Working at DEEP
We're a team of highly experienced engineering, operations and safety experts, with a funding model that allows us the freedom to think long term and pursue our mission without traditional restraints. We want to drive progress at the forefront of deep-sea innovation and discovery to become stewards of the ocean and reshape our relationship with our planet.
As an organization with multi-generational objectives and ambitious goals, the values we bring to work every day are critical:
Be Curious
- Find a better way and ask why not?". Answers are easy, questions are hard - ask original questions and be a curiosity catalyst!
Be Exceptional
- It will take the most intelligent, talented and creative people on the planet working together to achieve DEEP's mission. Get it done, be relentless in your pursuit of excellence, and demand excellence from everyone.
Be Fearless
- No one has done this on the scale we're doing it before. Impossible things must be done for the first time. We are the team pushing boundaries!
Be Good
- Cultivate passion and thrive together. Be safe, take intelligent risks, but never compromise the safety of the team - ever!
At DEEP, we celebrate and embrace diversity and inclusion and strongly believe that the best innovations come from diverse perspectives. We invite applicants from all backgrounds to join us in creating technology that makes a meaningful impact on humanity, our oceans and planet.
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