We are seeking a dynamic and results-driven Campaign Manager to join our team for a 6 month period. The ideal candidate will be responsible for planning, executing, and optimising marketing campaigns across various channels. This role requires a blend of creativity and analytical skills to ensure campaigns are effective and aligned with our strategic objectives. The Campaign Manager will work closely with cross-functional teams to drive engagement and achieve measurable results.
Responsibilities
Develop, build and implement a campaign framework that supports the delivery of our corporate objectives.
Develop and execute multi-channel marketing campaigns to promote the Society's brand, products and services, driving lead generation and customer engagement whilst ensuring adherence to regulatory requirements, and meeting internal governance requirements.
Develop, refine, and adapt the Society's brand guidelines, and ensure brand consistency across all channels.
Collaborate with internal content creators to produce compelling content for promotional material, including email and social media campaigns.
Understand and keep up to date with the needs of the Society, B2C, and B2B.
Share subject matter expertise, to further the development and education of the Marketing team in campaign management.
Develop the use marketing automation tools to streamline and enhance campaign performance.
Manage workflow and resources effectively to deliver campaigns on time and within budget.
Monitor and analyse campaign metrics, providing actionable insights and recommendations.
Evaluate the effectiveness of campaigns and brand strategies.
Work closely with sales and product teams to align marketing campaign strategies with business objectives.
Manage campaign budgets, ensuring efficient allocation to maximise ROI.
Conduct market research to identify trends, opportunities and competitor activity.
Assist with marketing projects.
Consistently demonstrate Society values and expected behaviours, setting a good example to colleagues, working collaboratively with colleagues across the business, and challenging inappropriate behaviour.
Keep up to date with the regulatory requirements relating to marketing financial services products.
Experience
and qualifications
At least 3 years' experience of successfully designing and delivering marketing campaigns to drive demand, preferably gained within a financial or professional services environment.
Strong understanding of digital marketing tools, channels, and automation platforms.
Degree qualification, or equivalent, in a relevant subject area, such as Marketing or Communications.
Excellent communication, collaboration and copywriting skills.
Strong analytical skills, with experience of using relevant tools and dashboards for campaign evaluation.
Proven success in developing and executing impactful marketing initiatives.
Ability to communicate at all levels with confidence.
Strategic mindset combined with hands on execution and project management skills.
Ability to monitor and analyse performance and data effectively.
Experience of generating B2B and B2C campaigns.
Knowledge of SEO and SEM best practices.
The ability to provide excellent customer service and to embrace the principles of Treating Customers Fairly, Consumer Outcomes and the Society's values.
Excellent administrative and PC skills covering Microsoft Office suite of products.
Experience of working in a highly regulated industry.
If you are passionate about driving impactful marketing campaigns and possess the required skills and experience, we encourage you to apply for this exciting fixed term opportunity as a Campaign Manager.